Netflix advertising tier
Search documents
Should You Buy Netflix Stock Before Oct. 21?
The Motley Foolยท 2025-10-02 08:59
Core Insights - Netflix's upcoming third-quarter earnings report on October 21 is anticipated to be a bullish catalyst for its stock, with expectations of strong revenue growth and positive management guidance [1][2]. Revenue Growth - Netflix is projected to report a revenue increase of 17.3% for the third quarter, reaching approximately $11.5 billion, building on a record $11.1 billion in total revenue during the second quarter of 2025, which was a 15.9% increase year-over-year [5][6]. - The company's advertising revenue has doubled in 2024, with similar growth expected in 2025, indicating a strong growth driver from its advertising tier [4]. Content Spending - Netflix plans to spend a record $18 billion on content creation and licensing in 2025, with a significant portion allocated to live programming, which is crucial for attracting and retaining subscribers [8]. - The company generated $10.2 billion in net income over the 12 months ending June 30, translating to earnings of $23.47 per share, allowing it to outspend competitors on content [7]. Subscriber Engagement - The advertising tier accounts for about half of all signups in regions where it is available, priced at $7.99 per month, making it a valuable segment for Netflix [3]. - Live sports programming, such as exclusive NFL games, has proven to significantly boost viewer engagement, with the average subscriber spending around two hours daily on the platform [9][10]. Investment Considerations - The stock is currently trading at a price-to-earnings (P/E) ratio of 51.4, which is higher than the Nasdaq-100 technology index's P/E ratio of 32.6, suggesting it may be expensive for short-term investors [13]. - However, analysts project earnings growth to $32.39 per share by 2026, indicating a forward P/E ratio of 37.2, which could make the stock more attractive for long-term investors [14][16].