Netflix is expanding its use of generative artificial intelligence (AI) across its streaming platform, advertising operations and content creation, according to CNBC.By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions .Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. ...

Core Insights - Netflix's upcoming third-quarter earnings report on October 21 is anticipated to be a bullish catalyst for its stock, with expectations of strong revenue growth and positive management guidance [1][2]. Revenue Growth - Netflix is projected to report a revenue increase of 17.3% for the third quarter, reaching approximately $11.5 billion, building on a record $11.1 billion in total revenue during the second quarter of 2025, which was a 15.9% increase year-over-year [5][6]. - The company's advertising revenue has doubled in 2024, with similar growth expected in 2025, indicating a strong growth driver from its advertising tier [4]. Content Spending - Netflix plans to spend a record $18 billion on content creation and licensing in 2025, with a significant portion allocated to live programming, which is crucial for attracting and retaining subscribers [8]. - The company generated $10.2 billion in net income over the 12 months ending June 30, translating to earnings of $23.47 per share, allowing it to outspend competitors on content [7]. Subscriber Engagement - The advertising tier accounts for about half of all signups in regions where it is available, priced at $7.99 per month, making it a valuable segment for Netflix [3]. - Live sports programming, such as exclusive NFL games, has proven to significantly boost viewer engagement, with the average subscriber spending around two hours daily on the platform [9][10]. Investment Considerations - The stock is currently trading at a price-to-earnings (P/E) ratio of 51.4, which is higher than the Nasdaq-100 technology index's P/E ratio of 32.6, suggesting it may be expensive for short-term investors [13]. - However, analysts project earnings growth to $32.39 per share by 2026, indicating a forward P/E ratio of 37.2, which could make the stock more attractive for long-term investors [14][16].

Company Overview - Netflix has transformed the media landscape twice, first with DVD rentals and then by creating the streaming business, utilizing a subscription model that enhances its resilience during economic downturns [1][4] - The company provides a software platform for streaming media, charging monthly fees that fund the content offered [1][3] Subscription Model - Netflix's subscription model generates annuity-like income streams, making it a cost-effective alternative to traditional out-of-home entertainment, especially for families [3][4] - The service's compatibility with multiple devices allows it to travel with customers, further enhancing its appeal [3] Economic Resilience - Historical performance indicates that Netflix can withstand economic downturns, as evidenced during the brief recession of the coronavirus pandemic and the Great Recession, where revenue remained stable [5][6] - Despite reaching a more mature state today, it is unlikely that Netflix's sales and earnings will experience a sudden plunge during a recession [7] Current Financial Outlook - In the first quarter, Netflix's revenue exceeded guidance, but management did not update its full-year guidance, indicating potential concerns about future performance [7][8] - The stock's valuation is a concern, with price-to-sales, price-to-earnings, and price-to-book ratios above their five-year averages, suggesting it may be overpriced [8][9] Investment Considerations - While Netflix's business is resilient and likely to perform well during a recession, the stock appears to be pricing in a lot of positive expectations, warranting a cautious investment approach [10]