Core Insights - CNH Industrial's brands, Case IH and New Holland, have been recognized for their excellence at the 2026 Farm Machine of the Year awards, held during Agritechnica in Hanover, Germany [10][19]. Awards and Recognitions - Case IH's Optum 440 won the 'Premium Tractor' category, featuring a powerful 8.7-liter engine and advanced technology for improved efficiency [11][22]. - New Holland's CX 8.90 PLMi received the award in the "Combine Harvester" category, equipped with advanced connectivity and real-time data transfer capabilities [12][22]. - The New Holland W170D Forage Power won in the "Material Handling" category, designed specifically for agricultural tasks with a 255 horsepower engine [13][22]. - New Holland's ForageCam™ was awarded in the "Smart Farming & Robotics" category, utilizing AI and camera sensors for enhanced livestock feed processing [14][15][22]. Company Strategy and Innovation - CNH's CEO, Gerrit Marx, emphasized the company's commitment to investing in crop cycle innovations that enhance customer efficiency, profitability, and sustainability [11][19]. - The awards highlight CNH's focus on integrating advanced technology and digital platforms, such as the Case IH FieldOps™ and New Holland's IntelliField™, to improve operational efficiency for farmers [12][14].

Core Insights - CNH's brands, Case IH and New Holland, received recognition at the 2026 Farm Machine of the Year awards for their innovative agricultural machinery [1][3] Awards Overview - The Farm Machine of the Year awards are held biennially during Agritechnica, the leading agricultural trade fair in Hanover, Germany, featuring 13 categories judged by experts in agricultural technology [2] Case IH Achievements - The Case IH Optum® 440 won the 'Premium Tractor' category, featuring a powerful 8.7-liter engine and advanced technology for improved efficiency and data management [3][4] New Holland Achievements - The New Holland CX 8.90 PLMi was awarded in the "Combine Harvester" category, incorporating advanced connectivity and real-time data sharing capabilities [4] - The New Holland W170D Forage Power won in the "Material Handling" category, designed specifically for agricultural tasks with a 255 horsepower engine [5] - The New Holland ForageCam™ received recognition in the "Smart Farming & Robotics" category, utilizing AI for enhanced livestock feed processing [6][7] Company Profile - CNH Industrial is a global leader in equipment and technology, focusing on innovation, sustainability, and productivity across its brands, including Case IH and New Holland [8][9] - The company has a rich history of over two centuries in pioneering agricultural and construction equipment, employing over 35,000 individuals worldwide [10]