Core Insights - Nexxen has integrated generative AI into its Data Platform, enhancing its capabilities in automating and streamlining campaign strategy development [1][2] - The new nexAI Discovery assistant allows brands like LG Ad Solutions to translate audience behavior into actionable insights, facilitating faster campaign activation [1][4] Company Overview - Nexxen is a global advertising technology platform specializing in data and advanced TV, offering a flexible technology stack that includes a demand-side platform (DSP) and supply-side platform (SSP) [5] - The company aims to empower advertisers, agencies, publishers, and broadcasters by providing tools for discovery, planning, activation, monetization, measurement, and optimization [5] Key Features of nexAI - The integration of generative AI allows for the rapid generation of audience-specific market research and campaign strategies, reducing insight development time from days to minutes [6] - Nexxen Discovery analyzes user behavior across various platforms, providing a multidimensional view of audience preferences and trends [2][6] - The platform democratizes access to behavioral data and insights, enabling users to act without needing expert analysts [6] Client Benefits - Brands using nexAI can surface insights more quickly and with greater clarity, leading to smarter campaign decisions and improved outcomes [4] - The nexAI Discovery Assistant will be available for self-service access, with plans for broader availability and enhancements throughout the year [4]