Core Insights - Nexxen has launched a predictions report for the 2026 FIFA World Cup, utilizing proprietary data to analyze audience behavior and provide insights for advertisers [1][3] - The report indicates that while World Cup audiences are increasing, viewing habits are rapidly diversifying across streaming and linear platforms [1] Group 1: Audience Behavior and Trends - U.S. interest in soccer has risen by 48%, with North America hosting the tournament being a significant factor [6] - 43% of fans plan to watch via streaming/apps and virtual multichannel video programming distributors (vMVPDs), marking a 14% increase from 2022 [6] - If free streaming options become available, 87% of fans would opt to watch matches on a free ad-supported streaming (FAST) service [6] - There is widespread confusion regarding where to watch, with 90% of intended viewers incorrectly identifying at least one platform that will carry matches [6] Group 2: Advertising Insights and Solutions - Nexxen's unified platform, which includes a supply-side platform (SSP) and demand-side platform (DSP), allows advertisers to engage with fans across various screens [2] - The report combines data from Nexxen Discovery, a tool that tracks audience behavior, with historical viewing patterns and a consumer survey of over 1,000 U.S. adults intending to watch the tournament [3]

Core Insights - Nexxen has launched Nexxen Sports, a new suite of solutions aimed at enhancing sports advertising by combining premium live sports content with data-driven audience insights and dynamic creative [1][2][3] Group 1: Product Offering - Nexxen Sports allows advertisers to reach 48% of Americans who watch live sports, with 85% tuning in weekly or more, leveraging a unified data-led platform that includes both demand-side and supply-side capabilities [2][3] - The platform enables brands to uncover unexpected audience affinities and plan optimal cross-screen media mixes, maximizing engagement and performance [3][4] - Advertisers can create custom campaigns tailored to specific marketing goals, access pre-built packages for marquee events like FIFA's 2026 World Cup, and maintain audience reach year-round [7] Group 2: Market Engagement - The offering is designed to connect brands with highly engaged sports fans across devices, capitalizing on the fact that 75% of fans use a second device while watching sports [3] - Nexxen Sports aims to provide a powerful way for advertisers to connect with fans, enhancing the overall advertising experience through data-driven activation and premium inventory [4][5] - The partnership with FanDuel Sports Network has resulted in a 40% year-over-year lift in advertising effectiveness, highlighting the value of data-driven strategies [4]