Core Insights - GXO Logistics has launched a partnership with Hunkemöller, marking the first time the lingerie brand has outsourced its B2B logistics operations [1][3] - The partnership aims to enhance Hunkemöller's omni-channel growth by integrating B2B and e-commerce logistics into a streamlined operation [2] Company Overview - GXO Logistics is the world's largest pure-play contract logistics provider, with over 150,000 employees and more than 1,000 facilities, totaling over 200 million square feet [5] - Hunkemöller is a leading lingerie brand in Europe, operating over 700 stores across 20 countries, and focuses on providing a personalized shopping experience [6] Operational Details - The logistics operations are managed from a 32,000-square-meter site in Almere, featuring advanced technology such as a shuttle system for storage and a robotic picking solution [2] - The partnership supports Hunkemöller's pan-European distribution network under a multi-year agreement, contributing to GXO's campus development in Flevoland [2] Strategic Importance - The partnership is seen as a significant milestone for Hunkemöller, allowing the brand to focus on design and expansion while relying on GXO's logistics expertise [3] - GXO's capabilities in handling high-volume, multi-temperature supply chains are expected to optimize store replenishment and enhance the consumer experience [4]