Core Insights - Tim Cook's recent purchase of $3 million in Nike shares signals confidence in the company's turnaround efforts under CEO Elliott Hill [1][2][6] - Nike's stock rose by 4.64% following the announcement of Cook's investment, indicating positive market sentiment [1] Company Strategy - CEO Elliott Hill's turnaround strategy focuses on five key areas: culture, product, marketing, marketplace, and in-person presence [7] - The strategy aims to refocus Nike on core sports categories such as running, basketball, football, and training [7] Financial Performance - Nike has faced challenges, including a significant drop in sales in China and an 18.5% decline in stock value year-to-date [8] - The company is attempting to offset profit losses due to tariffs by raising prices for U.S. customers [8] Board Member Actions - In addition to Cook, board member Robert Swan purchased $500,000 worth of Nike shares, further indicating board confidence in the company's future [6]