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Nissan to close US and Brazil design studios, scale back in London and Japan
Yahoo Finance· 2025-09-18 11:21
Core Viewpoint - Nissan Motor Company is restructuring its global design network as part of the "Re:Nissan" plan, leading to the closure of design studios in San Diego and São Paulo to create a more agile and technology-focused organization [1][2]. Design Network Restructuring - The design programs from the closed studios will be transferred to other locations to align with the company's strategic priorities [2]. - Downsizing will also occur in Nissan's design operations in London and Japan as part of the reorganization [2]. - The restructuring is expected to be completed by the end of the fiscal year 2025 [2]. Key Design Hubs - The global design operations will be centered around five key hubs, with the Nissan Global Design Center in Atsugi, Japan, serving as the lead studio [3]. - Studio Six in Los Angeles will become the primary US design hub, focusing on creative work and consumer trends [3][4]. - Nissan Design Europe in London will emphasize innovative design for the AMIEO region and collaborate with regional partners like Renault [4]. - Nissan Design China will focus on creativity and design excellence for the Chinese market [5]. - The Creative Box Studio in Tokyo will concentrate on experiential brand and lifestyle design projects [5]. Sales Performance - Nissan reported a slight year-on-year increase in global vehicle sales for July 2025, totaling 262,745 units sold, including both Nissan and Infiniti brands [6]. - This increase occurred despite a 19% decrease in domestic sales in Japan, which was offset by a 4% rise in international deliveries [7].