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Formula One podcaster Audioboom revs up talks about sale
Sky News· 2025-10-03 12:44
Core Viewpoint - Audioboom Group, a London-listed media company known for producing Formula One's official podcast series, is exploring a potential sale following interest from buyers [1][2]. Company Overview - Audioboom has a market capitalization of nearly £100 million, experiencing a 157% increase in valuation over the past year [2]. - The company produces popular podcasts, including F1: Beyond the Grid and F1 Nation, with a total of 135 million downloads each month from over 40 million listeners globally [3]. Potential Buyers - Media analysts have identified potential bidders such as Fox Corporation and iHeartMedia, although it remains unclear if formal discussions are underway [2]. - Any acquisition offer would likely need to exceed the current share price to gain approval from Audioboom's board [2]. Distribution and Growth Strategy - Audioboom's content is available on platforms like Apple Podcasts, YouTube, and Spotify [4]. - The company has appointed Craig Eastwood to lead international expansion, which is deemed crucial for its long-term growth strategy [4]. Previous Sale Attempts - This is not the first time Audioboom has considered a sale; in 2020, it engaged with The Raine Group for potential buyers but ultimately halted the process [5]. Current Market Activity - As of the latest trading session, Audioboom shares were priced at 547.5p, reflecting a 1.4% increase for the day [5].