Core Points - JetBlue is launching a year-round nonstop service between Greater Rochester International Airport (ROC) and Orlando International Airport (MCO) starting March 26, 2026, operating five times weekly [1][4] - The airline is offering special introductory one-way fares starting at $49 to celebrate the new route [4] - This new service enhances JetBlue's commitment to Upstate New York, allowing more travel options for residents to popular destinations in Florida [2][3] Company Strategy - JetBlue aims to strengthen its presence in Upstate New York, having served Rochester since 2000 and now offering flights from eight Empire State airports to Orlando, more than any other carrier [2] - The airline emphasizes its award-winning customer experience, which includes free high-speed Wi-Fi, live television, complimentary snacks, and recognized customer service [3] Economic Impact - The new route is expected to benefit the local economy by providing residents with more travel options to warmer climates, especially as winter approaches [3]