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National CineMedia (NCMI) Earnings Call Presentation
2025-06-24 05:41
NCM's Advertising Platform & Reach - NCM is positioned as an effective brand and performance marketing platform in the media landscape[9] - NCM delivers a world-class advertising experience for moviegoers, reaching young, diverse audiences[10] - NCM is the largest cinema advertising platform in the US, offering unmatched scale and reach[13] - NCM's share of US cinema attendance viewing ads includes 73% in the top 25 DMAs and 71% in the top 10 DMAs[14] - NCM reaches an incremental 4.7 million A18-49 moviegoers in 2024 YTD[18] Advertising Solutions & Innovation - NCM offers a 360° advertising ecosystem, delivering premium video and digital marketing opportunities, including on-screen, lobby, and retargeting advertising[27, 30, 31] - NCM's top 25 market presence drives national brand success, with 4X the local sales coverage of peers[32, 35] - NCM's Platinum offering experiences sequential year-over-year growth each quarter, with 87% ad recall and 78% ad held my attention[39, 40] - NCM's self-serve and programmatic offerings unlock new demand channels, making cinema more accessible to advertisers[41] Financial Performance & Outlook - NCM launched a $100 million share repurchase program in March 2024[67] - Since launch of the repurchase program, NCM has repurchased 2.1 million shares, representing 2.2% of shares outstanding, for $9.8 million[68]