Market Overview - The active installed base of smartphones in India exceeds 740 million, representing more than half of the country's population of 1.45 billion [1] - India accounts for 14% of the global installed base of smartphones, while China leads with a 19% share, equating to approximately 1,005 million devices [2] Retention and Longevity - The average smartphone retention period in India is currently 42 months, which is slightly lower than the global average of 47 months [2][6] Brand Leadership - Xiaomi holds the largest active installed base in India, despite a decline in market share as it shifted focus from affordable devices to the premium segment [3] - Xiaomi's older Redmi and Note series continue to be widely used, indicating long shelf lives before users upgrade [3] - Globally, Xiaomi ranks third in terms of active installed base, with only Apple and Samsung surpassing the 1 billion mark [4] Competitive Landscape - Eight brands have active installed bases exceeding 200 million units globally, including Apple, Samsung, Xiaomi, Oppo, Vivo, Honor, Transsion, and Huawei, collectively controlling over 80% of the global smartphone installed base [5] - Motorola, Realme, and Google remain below the 200 million mark, with Motorola and Realme nearing that threshold [5]