Group 1 - The core observation is that consumer behavior during the upcoming Spring Festival is shifting significantly, with a noticeable decline in traditional shopping venues and a rise in online purchasing [5][11][19] - Traditional markets and physical stores are experiencing lower foot traffic, with some vendors reporting sales at only 30% of previous years [7][9] - Online platforms, particularly live-streaming and e-commerce, are thriving, with sales of pre-packaged meals and traditional goods seeing substantial increases, indicating a shift in how consumers approach holiday shopping [11][13][15] Group 2 - There is a trend of consumers being more cautious with high-value purchases, such as gold and premium alcohol, with many opting to wait rather than buy at elevated prices [19][21][25] - The luxury goods market is experiencing a bifurcation, where high-end stores see reduced traffic while discount outlets remain busy, reflecting a preference for value over brand prestige [29] - Consumers are increasingly focused on practicality and experience rather than quantity, with a preference for smaller, high-quality purchases over large, extravagant displays [33][35][41] Group 3 - The approach to holiday meals and gifting is evolving, with a preference for convenience and simplicity, as evidenced by the rise in demand for pre-prepared meal kits and minimalist gift packaging [37][39][43] - The emphasis is shifting from excessive consumption to meaningful experiences, with families prioritizing quality time over the quantity of goods purchased [41][43]