Core Viewpoint - The article discusses the recent controversy surrounding former Chinese basketball player Yi Jianlian, including the cancellation of his interview on CCTV and the subsequent fallout from negative allegations against him [1][2][5]. Group 1: Cancellation of Interview - Yi Jianlian's interview was scheduled to air on June 20 but was not broadcast as planned, leading to significant public interest and speculation [1][2]. - The cancellation of the interview caused the topic to trend on Weibo, reaching the top of the platform's hot search list [2]. Group 2: Allegations and Public Response - Allegations surfaced in October 2024 regarding Yi Jianlian's involvement in a scandal, which included claims of solicitation and the exposure of personal photos [5][7]. - Following these allegations, Yi Jianlian has not made any public appearances until March 2025, indicating a period of absence from the public eye [5]. Group 3: Brand Endorsements and Business Impact - Yi Jianlian's endorsement deals have been significantly affected, with 11 out of 18 brands he endorsed removing related content, including major companies like China Life and OPPO [10]. - His endorsement fees range from 20 million to 30 million yuan, covering various advertising formats [10]. - Despite the negative publicity, some brands, such as Nike and Buick, have not yet removed their endorsement content [10][11]. Group 4: Business Ventures - Yi Jianlian has a diverse business portfolio, including a basketball academy and a sports brand, with his companies reportedly still operating normally despite the controversy [13][15]. - His basketball academy, "Xinhua Camp," and the streetwear brand "US17" continue to function without interruption, with sales reported to be strong [15][16]. - Yi Jianlian is associated with 15 companies, 12 of which are still active, indicating a robust business presence [16].