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最新:大疆全景相机市占近半,沙利文报告两度下架数据成谜
Huan Qiu Wang Zi Xun· 2025-11-07 06:10
Core Viewpoint - The conflicting reports on the global panoramic camera market share have raised significant attention, with one report indicating a dominant position for Yingshi while the other suggests a much lower share for the same company [1][9]. Group 1: Market Share Data - According to Jiuqian's report, as of Q3 2025, Yingshi holds a 49% market share while DJI has 43% [1]. - In contrast, the Sullivan report claims Yingshi has a 75% market share and DJI only 17.1% [1][6]. - The discrepancies between these reports have led to confusion and uncertainty in the market regarding the actual standings of these companies [9][16]. Group 2: Data Verification Issues - The Sullivan report has been taken down twice due to "internal data verification" issues, making it unavailable for public access and raising questions about its data integrity [9]. - Jiuqian's report is based on publicly disclosed data from listed companies, actual sales data from major e-commerce platforms, and extensive social media listening [12]. - The lack of verifiable data from the Sullivan report contrasts with Jiuqian's reliance on official financial documents and confirmations from companies, leading to a more credible stance [16]. Group 3: Financial Performance Insights - Jiuqian estimates that Yingshi's revenue from panoramic cameras in the second half of 2024 will be approximately 1.65 billion yuan, with sales reaching 610,000 units [14]. - DJI's third-quarter sales volume is reported to be 290,000 units, with a revenue of 860 million yuan, which aligns with the company's own confirmations [16]. - If the Sullivan report were accurate, the total market size for panoramic cameras in Q3 would be around 5.03 billion yuan, with Yingshi's share being nearly 3.77 billion yuan, which contradicts Yingshi's reported revenue of 2.94 billion yuan for the same period [16].