Company Overview - Old Spice is a leading grooming brand for men in the United States, recognized as the No. 1 selling antiperspirant and deodorant brand, with over 80 years of history [5] - Nintendo, founded in 1889, has evolved from manufacturing playing cards to becoming a major player in the gaming industry, selling over 6 billion video games and 870 million hardware units globally [10][11] - Illumination, established in 2007, is a prominent producer of animated films, known for successful franchises like Despicable Me and The Super Mario Bros. Movie, which has grossed over $1.3 billion worldwide [9] Product Launch - Old Spice is launching a limited-edition grooming collection in collaboration with The Super Mario Galaxy Movie, set to release on April 1, 2026, aimed at providing men with a 24/7 freshness experience [1][3] - The collection features five distinct scents inspired by the movie's intergalactic themes, including Cosmic Quest, Desert Detour, Castle Crush, Space Mischief, and Brooklyn Bounce [7] - The products will be available at major retailers starting at a retail price of $7.97, with various formats including deodorants, body sprays, body washes, and lotions [4] Marketing Strategy - The collaboration between Old Spice and The Super Mario Galaxy Movie taps into nostalgia and sentimentality, appealing to modern men's identity and adding fun to grooming routines [2][3] - The marketing emphasizes the transformation of daily grooming into an adventurous experience, allowing fans to "smell like a hero" [3] Film Collaboration - The Super Mario Galaxy Movie is produced by Illumination and Nintendo, following the success of The Super Mario Bros. Movie, and is co-financed by Universal Pictures [8] - The film is directed by returning filmmakers and aims to continue the legacy of successful animated films, contributing to the cultural relevance of the Super Mario franchise [8]