Core Insights - Oliveda International, Inc. and its subsidiary Olive Tree People Inc. have experienced significant growth, with over 3000% growth in 2024 and sales exceeding $100 million in their second year in the U.S. market, continuing to grow at over 70% in the first half of 2025 [1][5] Group 1: Company Growth and Market Expansion - The company is expected to maintain its success in the second half of 2025, participating in New York Fashion Week for the first time with brands Oliveda, LA Dope, and Olive Rose [2] - Olive Tree People plans to launch its first direct-to-consumer market in Europe in October 2025, following successful launches in the U.S. and Canada [4][5] - The company anticipates achieving at least $150 million in sales in its third year of direct-to-consumer operations [7] Group 2: Product Innovations - Olive Rose will introduce new products, including Olive Rose Blushes, Hydroxytyrosol Contour, concealer, and mascara [3] - The company is set to launch its first pet brand, "Is that Matty," in November 2025, alongside other new product launches [5][6] Group 3: Strategic Initiatives - The company plans to acquire more olive groves and farms in the second half of 2025 and is collaborating with local municipalities on modern milling operations [6] - Oliveda International, Inc. operates flagship stores in Los Angeles, Berlin, and Düsseldorf, and has a growing online and retail presence across Europe [9]