Core Insights - K Wave Media Ltd. is successfully expanding its portfolio of K content investments, highlighted by the box office success of the film "Once We Were Us" [1][7] - The film achieved over one million admissions in Korea shortly after its release, surpassing competitors like "Avatar: Fire and Ashes" [2][3] - The company's strategy focuses on investing in emotionally resonant stories that yield strong commercial results, as emphasized by CEO Ted Kim [4] Company Performance - "Once We Were Us" debuted on December 31 and quickly became the top film in Korea, drawing 54,940 viewers on January 7, compared to 46,691 for "Avatar: Fire and Ashes" [2] - The film's success is attributed to positive word of mouth and audience demand, despite being shown on fewer screens than its competitors [3] - K Wave Media's previous success with "Trigger," a Netflix original, further establishes its capability in producing globally competitive K-content [6][7] Strategic Focus - The company emphasizes a disciplined investment strategy that prioritizes projects with strong audience connections and financial viability [4] - "Once We Were Us" is a Korean adaptation of a Chinese film, showcasing the company's ability to tailor content for local audiences while maintaining emotional authenticity [5] - K Wave Media aims to leverage its recent successes to signal a new era for Korean content on the global stage [7]