Core Insights - Yihang Technology is transitioning from a "media service provider" to a "full-domain digital marketing platform" [1] - The company is a pioneer in the smart airport ecosystem, leveraging data and industry insights to identify new business opportunities [1][3] Group 1: Market Opportunities - Airports are identified as a "first momentum battleground" with advantages such as high net worth crowd aggregation, strong scene closure, and significant brand premium perception [3] - Global air passenger traffic is expected to recover to 4.7 billion in 2024, with China's civil aviation passenger transport volume projected to exceed 730 million, reaching 770 million by 2025 [3] - The traditional advertising model faces challenges such as broad reach, lack of interaction, and data gaps, creating a need for smart airport infrastructure like intelligent trolleys [3] Group 2: Product Innovation - Yihang Technology's "Xianglv XiaoU" trolley, which focuses on smart interaction, reaches over 2 million users daily and serves as a core vehicle for brand momentum and efficiency conversion [3][5] - The intelligent trolley can increase advertising click-through rates by three times and covers the entire passenger journey from security check to boarding [3] Group 3: Third Generation Media Definition - The core of the third-generation scene media is defined as "core scene + core product + private domain + programmatic" [6] - The "One Portal" system allows for standardized advertising products and digital deployment, enhancing efficiency and personalization [6] - The intelligent trolley can boost non-aeronautical revenue by 30% and achieve a 90% utilization rate of advertising space [6] Group 4: Global Expansion - 75% of top global airports have integrated smart trolleys into their smart upgrade standards, indicating a significant market trend [8] - Yihang Technology is expanding into markets in Japan, Southeast Asia, the Middle East, and Europe, with partnerships in countries like Indonesia, Singapore, and Germany [8] - The company plans to enter 2-3 overseas airports by the end of 2025, emphasizing the importance of standardization for global expansion [8]