Core Insights - Shanghai Yihang Network Technology Co., Ltd. is accelerating its global expansion with its core product, the intelligent travel cart "Xiaou," amidst the wave of smart airport construction worldwide [1][3] - The company has made significant progress in partnerships with Japan and Saudi Arabia, marking its entry into the global market [1][2] Group 1: Product Features and Innovations - The "Xiaou" integrates digital technology to enhance the travel experience, providing a comprehensive service from offline smart device interaction to online ecosystem services [2][3] - The new UI 4.0 system of "Xiaou" consolidates essential functions such as flight services, local commerce, and brand benefits, allowing travelers to access information seamlessly [2][3] - "Xiaou" serves as a "digital bridge" by offering multilingual support and various services like mobile charging and storage, enhancing user experience and engagement [2][3] Group 2: Market Impact and Strategic Positioning - "Xiaou" supports smart operations for global airports by establishing a big data platform that aids in visualizing data for better management [3] - The product also plays a crucial role in global brand development by connecting brands with high-value travelers through data analysis and intelligent matching [3] - The innovative "immediate redemption" mechanism enhances marketing efficiency for brands, maximizing exposure and actual revenue [3] Group 3: Future Outlook - The company aims to continue driving technological innovation and deepen its "scene-as-a-service" strategy, collaborating with airports and brands globally to explore the potential of smart travel ecosystems [4]

2025年5月28日,上海益航网络科技有限公司(以下简称"益航科技")于浦东凯宾斯基大酒店举办"第三代场 景媒体生态发布会"。活动现场,益航科技创始人兼CEO金洋发表主题演讲,系统性阐释公司从"媒介服务 商"向"全域数字营销平台"跃迁的战略路径。弗若斯特沙利文执行总监杨磊先生同步做《机场智能手推 车市场机遇报告》分享,以权威数据与行业洞察,印证益航科技在智慧机场生态中的领先地位,揭示智慧出 行场景下的商业新机遇。 沙利文的演讲印证了这一模式的商业价值:智能手推车可提升机场非航收入30%,广告位利用率达90%,并 通过动态追踪旅客动线、消费偏好等数据,助力品牌构建"曝光-交互-私域-复购"全链路。截止目前,航旅 小U已进驻国内32个机场,预计6月底完成top40,覆盖80%吞吐量,合作品牌包括中国移动、平安银行、猎 聘等。 "未来的媒体,必须像互联网产品一样思考用户旅程。"金洋表示,益航科技正推动户外广告从"单向传 播"转向"双向互动",通过AI算法将用户行为标签化,把广告变成玩法,不断产出营销工具,为品牌提供营销 数字化策略,并形成全域营销闭环。 势能筑基,效能破局,机场场景重构品牌价值逻辑 金洋在演讲中强调 ...