Core Viewpoint - OnePay, a fintech firm majority owned by Walmart, is set to integrate cryptocurrency services into its mobile banking app, marking a significant step in the adoption of crypto as a mainstream financial service [1][2]. Company Developments - OnePay, established by Walmart and Ribbit Capital in 2021, will soon offer access to Bitcoin and Ether through a partnership with startup Zero Hash [1]. - The mobile banking app is currently ranked fifth in Apple's finance app store, surpassing larger competitors like JP Morgan Chase and Robinhood [3]. Industry Trends - The integration of crypto into OnePay's services reflects a broader trend where companies like Morgan Stanley and SoFi are also incorporating cryptocurrency into their offerings [2]. - This move positions crypto as a core offering alongside traditional banking services, enhancing its utility for everyday consumers [2][4]. User Engagement - OnePay's users will have the ability to buy, hold, store, and trade cryptocurrencies, and can convert their crypto into cash for purchases at Walmart [5]. - With approximately 150 million Americans engaging with Walmart weekly, the integration of crypto into OnePay could significantly increase its adoption among regular consumers [4].