Core Insights - 2025 is a significant year for OPPO as it marks the company's 30th anniversary and a critical phase in its transformation towards a high-end brand [2][6] - OPPO has faced a decline in market ranking, now trailing behind competitors like Huawei, Xiaomi, and vivo [3][34] - A sudden product trust crisis has emerged due to widespread reports of a "green line" issue on screens, impacting consumer confidence [4][34] Group 1: Product Trust Crisis - Users have reported a persistent "green line" appearing on screens of OPPO and OnePlus devices, particularly after approximately four years of use [7][10] - The issue has affected various models, including the high-end Find X series and the mid-range Reno series, leading to a growing number of complaints [6][10] - OPPO's customer service has been criticized for inconsistent policies regarding screen replacements, with many users facing difficulties in obtaining free repairs due to missing purchase receipts [17][20][26] Group 2: Market Performance - In Q3 2025, OPPO's domestic shipment volume was 9.9 million units, with a market share of 14.5%, reflecting a decline from previous quarters [34][35] - OPPO's global market presence has weakened, dropping out of the top five smartphone manufacturers by Q3 2025, indicating a significant loss in competitive standing [36][38] - The company's high-end market performance remains insufficient, with flagship models like the Find X series failing to achieve significant sales compared to competitors [38][39] Group 3: Challenges and Future Outlook - OPPO's struggles are attributed to a lack of core technological innovation, which has hindered its ability to compete effectively in a saturated market [39] - The company faces internal competition between its Reno and OnePlus product lines, leading to market inefficiencies [38][39] - To overcome its current challenges, OPPO must focus on technological advancements, quality control, and improving customer service to rebuild trust with consumers [39]