Core Viewpoint - OnePlus announces the end of its five-year collaboration with Hasselblad, introducing its own imaging engine, "OnePlus DetailMax Engine," in the upcoming OnePlus 15 flagship product [1] Group 1: Company Developments - OnePlus will debut the "OnePlus DetailMax Engine," which aims to redefine clarity standards in its product category [1] - The new imaging engine focuses on presenting a true, clear representation of details, emphasizing a natural and realistic image quality [1] - OnePlus expresses gratitude towards the Hasselblad team for achieving the goals set during their partnership [1] Group 2: Product Features - The "OnePlus DetailMax Engine" is designed to reconstruct from the ground up, unlocking the potential of computational photography while avoiding excessive beautification and distortion [1] - Prototype testing has shown promising results, indicating that the new engine will significantly enhance the imaging capabilities of the OnePlus 15 [1]

Core Viewpoint - OnePlus announces the end of its partnership with Hasselblad and introduces its own imaging engine, the OnePlus DetailMax Engine, aimed at delivering clearer and more authentic smartphone photography [1][9][15]. Group 1: Partnership Transition - The collaboration with Hasselblad has concluded, with gratitude expressed for the craftsmanship and trust built over five years [9][16]. - The partnership has significantly influenced OnePlus's imaging DNA, integrating Hasselblad's color science into future products [14][16]. Group 2: New Imaging Engine - The OnePlus DetailMax Engine is designed from the ground up to enhance computational photography, focusing on clarity and authenticity without artificial enhancements [7][15]. - The engine aims to capture images that reflect reality, allowing users to zoom in without losing quality [6][7][15]. Group 3: User-Centric Development - Extensive user interviews revealed a strong desire for clear and realistic images, guiding the development of the new imaging engine [5][15]. - Users prioritize the ability to zoom in on photos, which is a critical factor in evaluating camera performance [5][15]. Group 4: Future Outlook - Initial testing of the OnePlus DetailMax Engine has shown promising results, with expectations to set a new standard for clarity in its class upon launch [8][16]. - The company expresses excitement for future opportunities in imaging and mobile photography innovation [9][16].