然而这只是一个开始，据博主数码闲聊站透露，接下来各家面板大厂都在研发全RGB-OLED面板，2026将进入爆发期，更多手机新品或将搭载。作为一项 即将爆发的技术，RGB-OLED到底有什么优势？它能否改写手机显示面板的格局？ RGB-OLED，「真」在哪？ 很多人看到「RGB-OLED」这个词，可能很难联想到它是新技术，毕竟OLED面板本身也有R、G、B、子像素，称不上新奇。 RGB-OLED和常见的Pentile钻石排列（P排）有着明显的区别，这种结构确实是 RGB发光，但每个像素并不是独立完整的红、绿、蓝三色，更多时候是两个 像素共用一个蓝色，或者让绿色数量比红蓝多。 2025年，手机屏幕还能怎么卷？ 回顾刚刚结束的旗舰手机大乱斗，我们看到了不同厂商的不同方案： iQOO 15首发三星M14基材，主打高亮度和自然光显示；一加15主打165Hz超高刷新率。而小米则是带来了「超级像素」。 何为「超级像素」？其实就是由华星光电提供的RGB-OLED面板技术。这块面板在小米17 Pro Max上首发，REDMI K90、REDMI K90 Pro Max两款旗舰紧随 其后。 （图源：小米） 这是因为红、绿、蓝三色 ...

摘要：本案例描述了高通技术公司在2025骁龙峰会上重磅发布的第五代骁龙8至尊版移动平台，它凭借 卓越的性能、能效和终端侧AI处理能力，为年度旗舰手机树立全新性能标杆。截至11月底，包括小米 17、小米17 Pro、小米17 Pro Max、荣耀Magic8、荣耀Magic8 Pro、红魔11 Pro、红魔11 Pro+、iQOO 15、真我GT8 Pro、努比亚Z80 Ultra、REDMI K90 Pro Max以及一加15在内的12款首批搭载该平台的商 用机型密集亮相，这一阵容不仅汇聚行业顶尖硬核实力，更为广大用户带来前所未有的极速体验与创新 突破，全面开启旗舰性能新时代。 关键词：第五代骁龙8至尊版移动平台；芯片；科技创新；智能手机；人工智能 第五代骁龙8至尊版移动平台 第五代骁龙8至尊版基于先进的3nm工艺制程，集成了包括定制的第三代Qualcomm Oryon CPU、全新架 构的高通Adreno GPU与增强的高通Hexagon NPU在内的一系列创新技术，在峰值性能与能效表现上实 现显著突破。Qualcomm Oryon CPU采用全新微架构，配备2个主频高达4.6GHz的超级内核与6个 3.6 ...

新浪科技讯 12月3日晚间消息，在今日的一加Ace 6T新品发布会上，一加中国区总裁李杰发表演讲。 新浪科技讯 12月3日晚间消息，在今日的一加Ace 6T新品发布会上，一加中国区总裁李杰发表演讲。 李杰表示，得益于用户的口碑传播，2025年一加手机销量同比增长42.3%，增速行业第一。10月底发布 的一加15与一加Ace 6在京东等平台超99%用户给出好评。 发布会上，一加正式发布全新性能旗舰新选择：一加Ace 6T。他介绍，该机型首发第五代骁龙8旗舰处 理器，支持165Hz高刷新率游戏体验，结合续航能力，普及高端配置标准化。 责任编辑：何俊熹 李杰表示，得益于用户的口碑传播，2025年一加手机销量同比增长42.3%，增速行业第一。10月底发布 的一加15与一加Ace 6在京东等平台超99%用户给出好评。 发布会上，一加正式发布全新性能旗舰新选择：一加Ace 6T。他介绍，该机型首发第五代骁龙8旗舰处 理器，支持165Hz高刷新率游戏体验，结合续航能力，普及高端配置标准化。 责任编辑：何俊熹 ...

Core Insights - The global smartphone market is experiencing a rebound, with sales growth of approximately 4% to 7% year-on-year, primarily concentrated in high-end and low-end segments, while the mid-range market is losing growth opportunities [1][3] - The mid-range segment, which includes 500 million users in China, is highly competitive, with brands focusing on high performance and cost-effectiveness [1][4] - The shift from an incremental to a saturated market is evident, as the average selling price of smartphones is projected to be $356 in 2024, while 70% of consumers are resistant to price increases [3][4] Market Dynamics - The mid-range smartphone market is under unprecedented pressure due to the influx of new models, with 396 new models expected in 2024, most of which are mid-range [4][6] - Price wars are intensifying, leading to a decline in the perceived value of mid-range devices, as many models are seeing price reductions of 200 to 400 yuan compared to previous generations [7][9] - High-end smartphones are also reducing prices, further eroding the competitive edge of mid-range devices, as consumers can access high-end features at lower prices [8][9] Consumer Behavior - Consumers are increasingly price-sensitive, preferring low-cost practical options or being attracted to discounted high-end models, which complicates the mid-range market's dynamics [9][10] - The gaming segment is becoming a focal point for mid-range brands, with several new models emphasizing gaming performance to attract younger consumers [10][12] - The demand for smartphones among younger users is growing, with a significant portion of the market being captured by brands that cater to gaming and social media needs [12][13] Profitability Challenges - Despite a stable production increase in the smartphone industry, profitability is declining, with major brands like Xiaomi and Huawei reporting significant drops in profit margins [14][15] - Rising component costs, particularly for memory chips, are squeezing margins, leading to a dilemma where brands must choose between raising prices or absorbing costs [16][20] - Companies are exploring strategies to enhance product value through technology investments and expanding user bases to offset rising costs [21][22]

Group 1: Company Changes and Developments - Wentech Technology appointed Shen Xinjia as the new president, who previously served as the Chief Affairs Officer at Anshi Semiconductor, amidst management turmoil following a global operational freeze by the Dutch government on Anshi Semiconductor [1] - Meituan announced a nationwide pension insurance subsidy for delivery riders, aiming to cover millions and enhance the welfare benefits for its workforce [7] - Xi'an Yiswei Materials Technology Co., Ltd. successfully listed on the Shanghai Stock Exchange's Sci-Tech Innovation Board, with its stock price surging 198.72% on the first day, reflecting strong market interest in the semiconductor sector [8] Group 2: Financial Performance and Market Trends - Apple reported a record revenue of $102.466 billion for Q4 FY2025, with a net profit of $27.466 billion, although revenue from Greater China declined by 3.6% to $14.493 billion [2] - Samsung Electronics achieved a record high in memory sales for Q3 2025, with total revenue of 86.1 trillion KRW (approximately 428.778 billion RMB), driven by increased demand from data centers [3] - BOE and TCL Technology both reported revenue growth in their Q3 financial results, with BOE's revenue reaching 154.5 billion RMB (up 7.52%) and TCL's revenue at 135.9 billion RMB (up 10.49%) [9] Group 3: Industry Developments and Innovations - TikTok announced that its user base in Southeast Asia has surpassed 460 million, with significant engagement in e-commerce, as the platform's GMV reached $38.2 billion [4] - The International Olympic Committee terminated its collaboration with Saudi Arabia on the esports Olympics, indicating a shift in strategy for both parties [5][6] - Dassault Systèmes launched the first PLM lifecycle management software platform for the infrastructure industry in collaboration with the South China Architectural Research Institute, aiming to integrate advanced technologies into construction [15]

Core Viewpoint - OnePlus is focusing on performance and gaming experience with the launch of OnePlus 15, differentiating itself from competitors by not following trends of higher-end models or diversifying its product line [1][2]. Product Features - OnePlus 15 features a 165Hz high refresh rate, which is 40 frames more than 120Hz, enhancing gaming performance by allowing quicker enemy detection and response [1]. - The device includes a gyroscope equivalent to that of the PS5 controller, improving stability during intense gaming scenarios [1]. - The phone's cooling system utilizes lightweight materials like ultra-thin steel and aerospace-grade aerogel to maintain performance without adding excessive weight [3]. Design and Technical Choices - OnePlus 15 opts for a 1.5K resolution screen to support the 165Hz refresh rate, as current technology does not allow for a 2K+165Hz combination [4]. - The decision to use a 1.5K screen is based on user data showing that most users prefer battery efficiency over higher resolution, with only about 20% opting for 2K resolution in previous models [4]. - The camera system has shifted from a partnership with Hasselblad to using OPPO's Lomo imaging system, which has raised concerns about image quality among some users [5]. Market Dynamics - The smartphone market is increasingly segmented, with a growing preference for performance-oriented devices over traditional imaging-focused models [6]. - IDC forecasts that China's smartphone market will see shipments of approximately 271 million units in 2023 and 286.2 million in 2024, indicating a substantial but maturing market [6]. - Competition is intensifying in the online market, where brands like OnePlus and iQOO target young consumers, particularly students, who prioritize performance and affordability [7].

Core Insights - OnePlus has launched two flagship models, OnePlus 15 and OnePlus Ace 6, on October 27, marking a strategic shift in pricing with OnePlus 15 starting at 3999 yuan, down from 4499 yuan for OnePlus 13, while Ace 6 starts at 2599 yuan, up from 2299 yuan for Ace 5 [1][4] Group 1: Product Launch and Market Positioning - The launch of both flagship models simultaneously is a rare occurrence in the smartphone industry, aligning with market demand and technological readiness [1][2] - OnePlus has reported a sales growth of 36.7% in 2025, with expectations to reach nearly 50% by year-end, particularly among users under 24, whose numbers have increased by 106% year-on-year [1][2] - The focus on gaming performance is highlighted by the introduction of a 165Hz refresh rate, which is a significant advancement over the previous 120Hz standard [1][2] Group 2: Competitive Landscape - The smartphone market is currently experiencing a contraction, with IDC reporting a 0.6% year-on-year decline in shipments for Q3 2025, and Omdia noting a 3% drop in sales [4] - The competitive environment is intensifying, with major brands like Apple, Xiaomi, and Vivo also launching new models around the same time [4] Group 3: Strategic Direction and Future Plans - OnePlus aims to continue focusing on high-performance and gaming-centric products, with plans to explore other product categories while maintaining its core user base [4][6] - The company has integrated closely with OPPO, leveraging its extensive retail network to enhance customer experience and support [6] - OnePlus is committed to making advanced technologies like the 165Hz refresh rate accessible to a broader audience, emphasizing user experience over immediate financial considerations [6]

Core Viewpoint - Despite challenges in the global smartphone market, OnePlus has reported significant growth, particularly among younger consumers, driven by a focus on performance and gaming experience [1][3]. Group 1: Company Performance - OnePlus has achieved a 36.7% year-on-year increase in smartphone sales since early 2025, leading the industry in growth [1]. - The company’s target demographic, particularly gamers under 24, has doubled in size compared to the previous year [1]. - OnePlus's smartphone shipments increased by over 30% in the first half of the year, attributed to an expanded product line [2]. Group 2: Market Strategy - OnePlus emphasizes the importance of performance and gaming experience in its product strategy, aiming to enhance user experience across various models [2][5]. - The company plans to increase the user base for its 165Hz refresh rate phones to 7-8 million, aiming to reduce costs through economies of scale [2]. - OnePlus intends to maintain a balance between price and performance by offering competitive pricing across different product tiers [2]. Group 3: Future Outlook - OnePlus anticipates a 50% year-on-year increase in overall sales by the end of 2025 [3]. - The company remains confident that product competitiveness will drive sales, regardless of external factors like government policies or component price fluctuations [3]. - The shift from Hasselblad to OPPO's self-developed imaging technology in the OnePlus 15 is a strategic move to focus on core product strengths [3][5]. Group 4: Competitive Positioning - OnePlus denies any concerns about being overshadowed by OPPO, asserting that its focus remains on delivering the best products for its target audience [4][5]. - The company positions itself as a strong competitor in the gaming and performance segment, even as it acknowledges the strengths of other brands like OPPO in different areas [5].

Core Insights - OnePlus has launched two flagship models, OnePlus 15 and OnePlus Ace 6, with starting prices of 3999 yuan and 2599 yuan respectively, marking a strategic price shift compared to previous models [1][2] - The company reported a 36.7% sales growth in 2025, with expectations to reach nearly 50% by year-end, and a 106% increase in users under 24 years old [1][2] - The introduction of a 165Hz refresh rate is a significant advancement in gaming performance, enhancing display speed by 27% and reducing response time by 10 milliseconds [2] Product Launch and Market Positioning - The dual flagship launch aligns with the chip release cycle and market peak buying season, driven by technological maturity and user demand [2] - OnePlus is focusing on young users with a strong preference for gaming, optimizing product design and software to meet their needs [2][3] - The competitive landscape in the smartphone market is intensifying, with major brands like Apple, Xiaomi, and others releasing new models simultaneously [3] Company Background and Strategy - OnePlus, founded in 2013, has evolved from a newcomer to a significant player in the smartphone industry, now operating under OPPO's umbrella since 2021 [4][5] - The company aims to provide a consistent high-quality experience across all sales channels, leveraging OPPO's extensive retail network [5] - OnePlus is committed to making advanced technologies like the 165Hz refresh rate accessible to a broader audience, focusing on user experience over immediate financial returns [5]

Core Insights - OnePlus has launched its flagship models, OnePlus 15 and OnePlus Ace 6, emphasizing significant advancements in gaming performance [1][2] - The company reported a 36.7% year-on-year sales growth for 2025, leading the industry in growth rate [1][4] - The influence among consumers aged 24 and below has increased by 106% compared to the previous year [1] Product Performance - OnePlus 15 is positioned as the industry's first true "Performance Ultra" flagship, introducing a 165Hz high refresh rate for gaming, marking the beginning of a new era in mobile gaming [2][3] - The device features the fifth-generation Snapdragon 8 Gen 2, a new gaming kernel, and an advanced cooling system, ensuring optimal performance and stability during gaming [3] - OnePlus Ace 6 also offers a 165Hz gaming experience, equipped with similar high-end specifications as the OnePlus 15, targeting younger consumers who are passionate about gaming [3] Pricing and Availability - OnePlus 15 will be available for purchase starting October 28, with a starting price of 3999 yuan [4] - OnePlus Ace 6 will be available from October 30, starting at 2599 yuan [4] Software and Ecosystem - The integration of ColorOS 16 enhances system fluidity and AI functionalities, creating a comprehensive performance ecosystem from hardware to software [4] - The company is focusing on AI technology to improve user experience in various scenarios, including gaming and photography [4] Strategic Focus - OnePlus plans to continue its business strategy centered around core user groups, emphasizing performance and gaming in future product developments [5]