Core Insights - The smartphone market is experiencing intensified competition, particularly among sub-brands, with iQOO launching its new iQOO 15 while other brands like Redmi and OnePlus are set to release new models soon [1][2] - iQOO is focusing on its gaming attributes, utilizing self-developed chips and gaming engines to differentiate itself, despite raising the starting price of iQOO 15 compared to its predecessor [1][6] - The overall smartphone industry is facing challenges due to rising core component costs, which are squeezing profit margins and making traditional price wars unsustainable [1][6] Sub-brands Entering the Fray - Major brands such as vivo, OPPO, Honor, and Xiaomi have recently launched flagship models, and their sub-brands are now joining the competitive landscape [1][2] iQOO's Competitive Strategy - iQOO emphasizes its gaming capabilities, equipping the iQOO 15 with a self-developed gaming chip and advanced gaming engine, while also partnering with popular mobile games [3] - The mobile gaming market is growing, with a projected 4.8% increase in global market size to 635.57 billion yuan in 2024, and China's share of the global market is expanding to 37.5% [3] AI Integration in Smartphones - AI features are becoming increasingly important to consumers, with over 80% of users considering AI experience as "very important" or "important" in their next phone purchase [4] - iQOO is integrating AI into practical functions rather than emphasizing it as a standalone feature, focusing on enhancing user experience [4] Market Dynamics and Challenges - iQOO's price increase for the iQOO 15 to 4,199 yuan from 3,999 yuan for the iQOO 13 reflects broader industry trends where component price hikes limit pricing strategies [6] - The Chinese smartphone market is projected to see a 3% year-on-year decline in shipments by Q3 2025, indicating ongoing market adjustments [6] Future Growth Potential - Emerging markets are expected to drive future growth, with nearly 70% of the projected 54 million units of new shipments from 2025 to 2029 coming from these regions [7] - Chinese brands have significantly increased their global market share from 11% in 2013 to 52% by mid-2025, indicating successful international expansion [8]

"金九银十"智能手机大战持续升温。在主流品牌轮番上阵后，子品牌阵营已全面接过战旗。10月20日晚，vivo系的iQOO首发新款iQOO15，而据官方消 息，OPPO系的一加与小米系的红米也蓄势待发，官宣新品在即，一场激烈的市场争夺战已然拉开序幕。 iQOO选择继续强化其电竞标签，以自研芯片与游戏引擎构筑差异化优势。然而，在市场竞争白热化的同时，一个反常态的现象已然出现：在亟需价格刺 激的大促节点，iQOO15的起售价却较上一代不降反升。 这一"逆势涨价"的背后，揭开了整个手机行业面临的共同困境：核心元件成本上涨正持续挤压利润空间，使传统的价格战难以为继。当国内市场出货量持 续下滑，即便"双十一"也难以有效刺激需求时，厂商的增长后劲究竟何在？ 华夏时报记者石飞月北京报道 子品牌开启新一轮大战 不久前，vivo的X300系列、OPPO的Find X9系列、荣耀的Magic8系列、小米17系列等旗舰机型纷纷亮相，激战"金九银十"与"双11"战场，本周开始，各大 品牌的子品牌也加入战局。 10月20日晚间，iQOO带来新品iQOO15。iQOO数字系列是该品牌的高端产品线，上一年迭代至iQOO13，今年的新品则直接跳 ...

Core Insights - The competition in the smartphone industry is shifting from hardware performance to software experience as marginal improvements in hardware become less significant [1] - OPPO has launched its new mobile operating system, ColorOS 16, at the 2025 OPPO Developer Conference, emphasizing a seamless and smooth user experience [1][2] - ColorOS 16 integrates three core technology engines: Aurora Engine, Tidal Engine, and Star Compiler, to enhance system-level fluidity [1][2] Software Experience Enhancements - The Aurora Engine introduces the first seamless architecture on the Android platform, allowing for integrated rendering and distributed response scheduling, achieving a smooth interaction experience [1] - The Tidal Engine features chip-level dynamic frame tracking technology, improving fluidity by 37% and reducing power consumption by 13% during system overload scenarios [2] - The Star Compiler utilizes a unique Android cross-level fusion compilation technology, enabling mid-range devices to achieve performance comparable to flagship models [2] Cross-Device Connectivity - ColorOS 16 will be initially available on upcoming devices such as the OPPO Find X9 series and OPPO Pad 5, and it breaks down brand ecosystem barriers by allowing OPPO phones to receive calls and notifications from iPhones [4] - The system supports seamless connectivity with AirPods, including native noise control and spatial audio features [4] - The upgraded cross-screen interaction allows users to mirror their phone screens to computers and transfer files easily, enhancing multi-device collaboration efficiency [5] AI Strategy - OPPO has introduced a new AI strategy based on three technological foundations: On-Device Compute, PersonaX memory engine, and Agent Matrix ecosystem [5] - On-Device Compute focuses on high-density models and performance frameworks for mobile AI applications, achieving peak inference performance of 300 tokens/s [5] - PersonaX is a user-centered multi-modal memory engine that deeply understands user behavior across various dimensions, creating a "smart AI" capability [5] - The Agent Matrix framework enables cross-device collaboration for AI agents, enhancing user interaction through complex task planning and seamless device integration [5]

Core Insights - OPPO has officially launched the revamped ColorOS 16 at the 2025 OPPO Developer Conference, focusing on enhancing user experience through advanced technology and addressing user pain points [1][12] Group 1: Technological Innovations - ColorOS 16 introduces three major technologies for seamless performance, including the new Aurora Engine, which redefines the traditional Android modular architecture for a smooth user experience across various applications [3] - The new Tidal Engine features industry-first chip-level dynamic frame rate technology, improving system fluidity by 37% while reducing power consumption by 13%, ensuring stable performance even in high-load scenarios [3] - The self-developed Star Compiler enhances performance for low-power devices, significantly improving compilation efficiency and making flagship-level fluidity accessible to mid-range devices [4] Group 2: AI Enhancements - The upgraded AI One-Click Flash Note feature allows users to extract and summarize information from long texts and videos, streamlining the process of capturing ideas and managing content [6] - The system-wide integration of the AI memory feature enables users to search and retrieve past records easily, enhancing personalized interactions and recommendations based on user habits [7] - New AI functionalities include real-time transcription and summarization in recordings, as well as advanced writing support for various formats, enhancing productivity [8] Group 3: Cross-Device Connectivity - ColorOS 16 breaks down communication barriers with iPhone, allowing users to receive calls, messages, and notifications seamlessly on OPPO devices [11] - The cross-screen connectivity feature enables users to mirror their phone screens to computers, facilitating easy file transfers and notifications management [11] - OPPO's ecosystem enhancements include improved sharing capabilities across various platforms, enriching user experience [11] Group 4: Privacy and Developer Support - OPPO has introduced a privacy protection system to assist developers in achieving efficient growth while ensuring compliance [12] - The "One-Click Overseas" service simplifies the process for developers to launch applications globally, covering 108 countries without the need for multiple uploads [12]

Core Insights - OPPO unveiled its new AI strategy and the ColorOS 16 operating system at the OPPO Developer Conference on October 15, focusing on new computing, perception, and ecosystem development [1] Group 1: AI Strategy and Features - OPPO's AI strategy emphasizes on-device computing, the PersonaX memory symbiosis engine, and the Agent Matrix intelligent ecosystem framework to create a personalized AI operating system called AIOS [1] - ColorOS 16 aims to enhance user experience by deeply understanding user habits and providing personalized services, with a focus on smooth performance across all scenarios and devices [1] Group 2: AI Applications and Innovations - The upgraded AI One-Click Flash Note feature in ColorOS 16 allows effective extraction and saving of text and images from long content, as well as summarizing long videos into structured AI chapter summaries [2] - The AI One-Click Flash Note can also record spontaneous ideas through voice interaction and automatically upload codes like meal orders and coupons to the cloud [2] Group 3: Memory and Assistant Features - ColorOS 16 integrates the Xiaobu memory system for intelligent services, including memory search, Q&A, and recommendations based on user habits, enhancing personalized user experiences [3] - The upgraded Xiaobu assistant supports continuous real-world dialogue, allowing users to interrupt and ask questions even in noisy environments, utilizing voice recognition technology [3] Group 4: Additional AI Enhancements - The AI recording feature now supports real-time role-based transcription and AI summarization, along with automatic title extraction for audio files [4] - ColorOS 16 will begin internal testing on October 15 and will first be available on the OPPO Find X9 series and OnePlus 15, with a formal release scheduled for November [4]

Core Viewpoint - OPPO has officially launched the revamped ColorOS 16 at the 2025 OPPO Developer Conference, focusing on enhanced user experience through advanced technology and seamless integration across devices [1][18]. Group 1: Technological Innovations - ColorOS 16 introduces a new smooth technology architecture, featuring the Aurora Engine, Tidal Engine, and the self-developed Star Compiler, aimed at providing a comprehensive smooth experience [3][5]. - The Aurora Engine offers the first seamless architecture in Android, integrating various business modules for a fluid user experience across all scenarios [5][6]. - The Tidal Engine incorporates chip-level dynamic frame tracking technology, achieving a 37% improvement in system smoothness and a 13% reduction in power consumption [6][7]. Group 2: AI Enhancements - The AI One-Click Flash Memory feature has been significantly upgraded to extract and summarize information from long texts and videos, enhancing user productivity [9][10]. - The new AI assistant, Xiaobu, provides personalized memory services, including memory search, Q&A, and recommendations based on user habits [10]. Group 3: User Experience Design - ColorOS 16 features a new light field design that simulates real-world light interactions, creating a more natural and comfortable visual experience [12]. - The system supports personalized themes and dynamic wallpapers, allowing users to express their individuality [12]. Group 4: Cross-Ecosystem Integration - ColorOS 16 breaks down communication barriers with iPhone, enabling users to receive calls and notifications from iPhones on OPPO devices [14]. - The system also enhances cross-screen connectivity, allowing users to mirror their phone screens to computers and manage notifications seamlessly [14]. Group 5: Device Compatibility - ColorOS 16 is designed to enhance the performance of OPPO's IoT devices, including tablets and smartwatches, providing a smooth and efficient user experience across all devices [15][16]. - The new smartwatch system allows one watch to connect to two phones, catering to users with multiple devices [16].

Core Viewpoint - BOE and OnePlus jointly launched the world's first native 165Hz OLED high-refresh screen, named "Oriental Screen 3.0," which boasts a 37.5% increase in frame rate compared to the mainstream 120Hz screens [2]. Group 1: Product Features - The Oriental Screen 3.0 features a display capability of 1 nit at ultra-low brightness, ensuring consistent and accurate color and brightness in any scenario, promoting eye comfort [2]. - The screen utilizes a new X3 light-emitting material co-developed by OnePlus and BOE, enhancing display performance in terms of brightness, color deviation, power consumption, and lifespan [5]. - Compared to the previous generation, the Oriental Screen 3.0 has a lifespan increase of 30%, a power consumption reduction of 10%, and a 12% improvement in color accuracy reliability [5]. Group 2: Technological Innovations - The screen is equipped with the latest "Mingmou Eye Protection" technology, which supports hardware-level low brightness, low flicker, and low blue light, along with seven active AI eye protection features [5]. - The OnePlus 15 will be the first device to feature the Oriental Screen 3.0, powered by the Snapdragon 8 Gen 2 mobile platform and featuring a 1.15mm ultra-narrow bezel [6]. Group 3: Market Context - Lenovo's recently launched Moto Razr 60 Pro/Ultra also supports a 165Hz refresh rate, utilizing LTPO screens supplied by TCL Huaxing, indicating a competitive landscape in high-refresh-rate displays [7].

Core Viewpoint - OPPO has launched the new generation of AIOS, ColorOS 16, featuring upgraded functionalities such as "One-Click Flash Memory" and "One-Click Question Screen" to enhance user experience and interaction with AI technology [1][50]. Group 1: One-Click Flash Memory - The "One-Click Flash Memory" function allows users to save key information with a single button press, which has been significantly upgraded in ColorOS 16 [9][8]. - Users can now save multiple images at once, extracting key information and text without the need to browse through them [12]. - The AI can automatically generate summaries from long videos, identifying key timestamps for easier reference [14]. - This feature also enables users to remember takeout codes and payment details, automatically recognizing and storing them for future access [20][23]. - The system can create personalized consumption reports by recognizing spending types and amounts [23]. - It incorporates a "memory symbiosis" feature, which can recommend restaurants based on users' health reports, avoiding unsuitable food options [26]. - Users can also capture paper receipts using the camera for record-keeping [27]. Group 2: One-Click Question Screen - The "One-Click Question Screen" feature has been updated to support voice recognition, allowing users to interact with AI even in noisy environments [34][36]. - Users can simply point at objects in the real world for the AI to provide information, enhancing the interaction experience [38]. - This feature has been expanded to include collaboration with popular review platforms, enhancing the exploration experience [41]. Group 3: New AI Technology Architecture - OPPO introduced a new AI technology architecture that includes new computing, new perception, and new ecosystem layers [43]. - The new computing aspect focuses on intelligent edge computing, enabling high-performance inference capabilities [44]. - The new perception layer features a memory symbiosis engine that allows for continuous awareness of the physical world and lifelong memory capabilities [46]. - The new ecosystem aims to facilitate cross-application AI capabilities and enhance interaction between devices and users [48]. - This architecture marks the transition of ColorOS into a new AIOS era, set to debut with the upcoming Find X9 series and OnePlus devices [50][52].

Core Viewpoint - OnePlus and BOE have jointly launched the third-generation Oriental screen, which supports a refresh rate of 165Hz and claims to achieve breakthroughs in smoothness, display quality, low-light performance, and eye protection capabilities [1] Group 1: Technical Features - The third-generation Oriental screen utilizes a self-developed Display P3 chip and enhanced driving technology to address the challenge of balancing high refresh rates with high resolution [1] - The screen is made with BOE's custom X3 luminescent materials and is calibrated individually on OnePlus's self-built production line [1] - It supports a minimum hardware-level brightness of 1 nit for low-light scenarios and features PWM dimming and low blue light technology, having received the first "Gold Standard" eye protection certification from TÜV Rheinland [1] Group 2: Application Compatibility - OnePlus has facilitated the adaptation of six mainstream mobile games, including "Delta Action," to support the native 165 frames per second mode, along with high refresh rate adaptations for commonly used applications like WeChat and Weibo [1] Group 3: Product Launch - The third-generation Oriental screen will debut on the OnePlus 15 model, expected to be officially unveiled within the month [1]

新浪科技讯 9月26日晚间消息，在一加游戏大会2025上，一加中国区总裁李杰宣布，将引领手机行业迈 入 165 超高帧时代，与《三角洲行动》、《英雄联盟手游》、《王者荣耀》、《和平精英》等多家手游 共同布局 165 超高帧游戏生态。同时，一加 15 还将首发搭载自研芯片级游戏技术——全新一代风驰游 戏内核。 据介绍，一加全新一代风驰游戏内核首次协同调度 CPU、GPU 与 NPU 三大核心处理单元，在自研能量 感知模型、智能复合队列、一体化融合调频三大技术的加持下，实现满血 165 帧全栈部署，并在能效管 理、帧率稳定与画质表现三大维度实现突破，实现芯片内核调度器效率优化 29.8%，内核负载降低 15.6%，整机功耗降低 11.7%。全新一代风驰游戏内核还带来了 1% Low 帧， 在《王者荣耀》 120 帧模 式下，可带来 1% low 帧 119.5 帧的体验。 基于全新一代风驰游戏内核，一加首次在行业带来了 165 超高帧游戏体验。165 帧每秒可比 120 帧多输 出 45 帧画面，单帧面显示速度提升 27%，同时 165 帧的操作响应速度也大幅提升，全链路延迟降低 10ms。OPPO 游戏中心负责 ...