当硬件进化到新高度，广东手机也在突破原有边界，开拓令人惊叹的新场景。2亿像素长焦的vivo X300 Pro，将演唱会租赁市场半数份额收入囊中，随手拍出专业质感；一加15的165Hz超高刷屏，为手游玩 家带来"快人两步"的竞技优势；荣耀YOYO智能体更能"一句话关闭自动续费"，将人机交互从指令操作 升级为智慧管家模式…… 产品进化的背后，是广东手机产业链从规模优势到系统创新力的深刻转型， 既有攻克"卡脖子"技术的坚韧，也有开拓未知场景的勇气。 当AI赋予手机"感知、思考、回应"的能 力，广东制造的这些"觉醒的设备"正成为人与数字世界间的智能媒介。它们的故事，不再仅仅是关于通 讯工具和新广货的升级，更是关于人类如何通过技术创新，重新构想与塑造自身的生活方式。 全球每卖出3部手机，就有1部产自广东。 华为、vivo、OPPO、荣耀、传音——广东手机"五虎将"享誉全球，更成为新广货的"顶流"。从曾经 的"大哥大"到智能伴侣，粤产手机的进化史，恰似一部微型科技史诗。AI浪潮下，手机正以前所未有的 速度，在新技术、新工艺、新材料、新设备的合力推动下快速迭代。 广东手机的进化，源自产业链深 处"四新"力量的硬核支撑。OP ...

点击查看高清图片 更多内容请看↓ 聚焦｜广货行天下 出品丨21财经客户端 21世纪经济报道 编辑丨刘雪莹 广州一个区，造出全球1/7的显示屏，广东又要出现一个万亿赛道 全国第一！广东凭什么拿下AIR产业"冠军"？ SFC 2 1君荐读 全球每卖出3部手机，就有1部产自广东。 华为、vivo、OPPO、荣耀、传音——广东手机"五虎将"享誉全球，更成为新广货的"顶流"。 从曾经的"大哥大"到智能伴侣，粤产 手机的进化史，恰似一部微型科技史诗。AI浪潮下，手机正以前所未有的速度，在新技术、新工艺、新材料、新设备的合力推动下 快速迭代。 广东手机的进化，源自产业链深处"四新"力量的硬核支撑。OPPO的快充新技术，仅需30分钟便能将手机的电池容量完 全充满；新材料和新工艺的突破让想象落地，华为手机的"天工铰链"精度达到微米级，展开后厚度仅3.6毫米，让折叠屏告别"折痕 焦虑"；新设备则构筑起制造壁垒，东莞的手机产线，众多智能设备组成的"机械矩阵"实现关键物料全自动化调度…… 可以说，全链 条协同的生态优势，让广东手机产业始终占据浪潮之巅。正如黄仁勋所言，粤港澳大湾区是全球唯一同时拥有机电一体化和人工智 能技术的地区。 ...

当硬件进化到新高度，广东手机也在突破原有边界，开拓令人惊叹的新场景。2亿像素长焦的vivo X300 Pro，将演唱会租赁市场半数份额收入囊中，随手拍出专业质感；一加15的165Hz超高刷屏，为手游玩 家带来"快人两步"的竞技优势；荣耀YOYO智能体更能"一句话关闭自动续费"，将人机交互从指令操作 升级为智慧管家模式…… 产品进化的背后，是广东手机产业链从规模优势到系统创新力的深刻转型， 既有攻克"卡脖子"技术的坚韧，也有开拓未知场景的勇气。 当AI赋予手机"感知、思考、回应"的能 力，广东制造的这些"觉醒的设备"正成为人与数字世界间的智能媒介。它们的故事，不再仅仅是关于通 讯工具和新广货的升级，更是关于人类如何通过技术创新，重新构想与塑造自身的生活方式。 ]article_adlist--> 全球每卖出3部手机，就有1部产自广东。华为、vivo、OPPO、荣耀、传音——广东手机"五虎将"享誉 全球，更成为新广货的"顶流"。 从曾经的"大哥大"到智能伴侣，粤产手机的进化史，恰似一部微型科 技史诗。AI浪潮下，手机正以前所未有的速度，在新技术、新工艺、新材料、新设备的合力推动下快 速迭代。 广东手机的进化，源自 ...

Core Insights - Guangdong produces one out of every three smartphones sold globally, with major brands like Huawei, vivo, OPPO, Honor, and Transsion leading the market [1] - The evolution of smartphones in Guangdong reflects a microcosm of technological advancement, driven by new technologies, processes, materials, and equipment [1] - The Guangdong smartphone industry benefits from a collaborative ecosystem that supports innovation and maintains its leading position in the market [1] Group 1 - The rapid iteration of smartphones is fueled by advancements in AI, new materials, and manufacturing processes [1] - OPPO's fast-charging technology can fully charge a smartphone battery in just 30 minutes, showcasing innovation in battery technology [1] - Huawei's "Tian Gong hinge" achieves micron-level precision, allowing foldable screens to minimize crease anxiety with a thickness of only 3.6 mm when unfolded [1] Group 2 - Guangdong smartphones are expanding beyond traditional boundaries, creating impressive new use cases [2] - The vivo X300 Pro captures half of the concert rental market with its 200 million pixel telephoto capabilities, demonstrating its professional quality [2] - The Honor YOYO smart assistant enhances user interaction by allowing voice commands to manage subscriptions, representing a shift towards intelligent personal assistants [2] Group 3 - The transformation of the Guangdong smartphone industry reflects a shift from scale advantages to systemic innovation capabilities [2] - The integration of AI enables smartphones to possess sensing, thinking, and responding capabilities, positioning them as intelligent mediators between humans and the digital world [2] - The narrative surrounding these devices transcends mere communication tools, focusing on how technological innovation reshapes human lifestyles [2]

Core Insights - The Chinese smartphone market experienced a slight decline in 2025, with total shipments around 285 million units, a year-on-year decrease of 0.6% compared to a 5.6% growth in 2024 [1] - Key trends include a solidified high-end market, intense competition in the mid-range segment, and the entry of external players, prompting traditional manufacturers to innovate and expand their business boundaries [1] Market Dynamics - Huawei regained the top position in the Chinese smartphone market in 2025, with a shipment of 46.7 million units, a 1.9% decrease from 2024 [6][5] - Apple followed closely with 46.2 million units shipped, marking a 4% increase year-on-year, and capturing a market share of 16.2% [6][5] - The top five manufacturers—Huawei, Apple, vivo, Xiaomi, and OPPO—showed minimal differences in market share, all exceeding 15%, with only a 330,000 unit gap between the first and fifth [4][3] Competitive Landscape - The competition among the top five manufacturers has intensified, with no significant gaps in market share, indicating a shift towards a more competitive environment [2][4] - Xiaomi is focusing on high-end markets and aims to increase its average selling price (ASP) while exploring new growth avenues through its automotive business [8][22] - OPPO and vivo are facing challenges in their traditional offline channels due to the rise of e-commerce and aggressive competition from peers [9] Market Segmentation - The mid-range market (2000-4000 yuan) is characterized by fierce competition, with brands pushing flagship technologies into this segment, leading to a homogenization of products [11] - The high-end market remains stable, with no significant shifts in market dynamics, as brands struggle to introduce disruptive technologies that could challenge established players like Apple and Huawei [12] Technological Evolution - The smartphone industry is transitioning into an era of "joint definition," where both hardware and AI capabilities are being integrated to enhance user experience [15][21] - Two main technological paths are emerging: one led by internet companies focusing on AI-driven hardware, and another by traditional manufacturers integrating AI into their existing hardware [17][20] Industry Expansion - Traditional smartphone manufacturers are diversifying their business models, exploring new growth avenues such as electric vehicles and AI products [22] - New entrants, particularly from the internet and AI sectors, are reshaping the competitive landscape, with companies like ByteDance seeking partnerships to leverage their AI capabilities in the smartphone market [25][26]

Core Viewpoint - The article highlights the current trend of high-performance gaming smartphones, particularly focusing on the Honor WIN, which features the Snapdragon 8 Gen 2 chip and offers significant price reductions, making it an attractive option for gamers [1][5]. Group 1: Honor WIN Features - Honor WIN is equipped with the Snapdragon 8 Gen 2 flagship chip, LPDDR5X memory, and UFS 4.1 storage, providing a solid performance foundation for high-frame gaming [6][5]. - The device features a 6.83-inch 1.5K gaming display with a 185Hz refresh rate and a 480Hz touch sampling rate, enhancing the gaming experience with responsive controls [6][7]. - It incorporates AI technologies for frame rate and resolution enhancement, delivering near-PC-level visual quality in fast-paced games [6][5]. Group 2: Battery and Charging - Honor WIN has a massive 10,000mAh battery, supporting 100W wired, 80W wireless, and 27W reverse charging, ensuring long-lasting power even during intense gaming sessions [2][6]. - The device utilizes an advanced power management system and proprietary energy-efficient chips to maintain performance and quick charging capabilities [2][6]. Group 3: Cooling and Network - The cooling system combines active and passive methods, including a turbo fan and a VC cooling system, to maintain stable temperatures during high-performance gaming [7]. - It features proprietary signal enhancement technology to ensure smooth gaming experiences even in weak network conditions [7]. Group 4: Competitors - iQOO 15 is another notable gaming smartphone, featuring the Snapdragon 8 Elite Gen 5 processor, a 144Hz adaptive refresh rate, and a 7,000mAh battery with 100W wired charging [8]. - OnePlus 15 offers a balanced performance with the Snapdragon 8 Elite Gen 5 processor, a 165Hz refresh rate, and a 7,300mAh battery, catering to both gaming and everyday use [9]. - Overall, Honor WIN stands out in its price range due to its comprehensive capabilities, making it the top recommendation for high-performance gaming smartphones in 2026 [9].

Core Viewpoint - The brand realme, which was previously spun off from OPPO, will return to OPPO as a sub-brand, aiming for better resource integration and collaboration among OPPO, realme, and OnePlus to enhance product innovation and service efficiency [1] Group 1: Company Strategy - Realme will be led by CEO Li Bingzhong and will fully integrate into OPPO's after-sales service system [1] - The collaboration aims to provide more innovative and differentiated products to global users [1] Group 2: Market Positioning - OnePlus and realme are preparing for a new product launch, with both brands continuing to focus on gaming performance and imaging capabilities [2] - The competition in the smartphone market is intense, particularly in the gaming and imaging segments, with similar positioning seen in vivo's iQOO brand [2] Group 3: Operational Challenges - Realme has faced challenges in establishing offline service points, which has limited its market penetration despite its focus on cost-performance [2] - The integration of realme, OnePlus, and OPPO is expected to create a more comprehensive synergy across products, markets, and resources [2] Group 4: Sales Performance - OnePlus has reported a 42.3% sales growth, leading the industry, with the OnePlus 15 surpassing the sales of the OnePlus 13 [3] - Realme, which originated in India, has shown better sales performance in overseas markets compared to domestic sales, which will benefit OPPO's overseas strategy post-integration [3] Group 5: Industry Challenges - The smartphone market is facing unprecedented supply chain challenges, particularly with rising storage costs impacting mid-range product sales forecasts for 2026 [3] - The high storage prices are expected to lead to further brand consolidation within the smartphone industry [3][4]

Core Insights - The domestic smartphone market experienced a significant boost during the New Year holiday, driven by the government's trade-in policy, with a year-on-year sales increase of 16.2% [1][3] - OPPO emerged as a major beneficiary of this policy, achieving a remarkable year-on-year growth of 32.4%, leading the growth chart among mainstream smartphone manufacturers [1][5] Government Policy Impact - The national subsidy policy, implemented by the National Development and Reform Commission and the Ministry of Finance, provides a 15% subsidy on eligible products, with a maximum subsidy of 500 yuan per phone [3] - The policy simplifies the application process through an "immediate purchase and subsidy" approach, significantly reducing consumer costs and time [3] - The subsidy covers a wide range of products, from budget to flagship smartphones, effectively countering the cost pressures from rising storage chip prices and stimulating consumer demand for upgrades [3] OPPO's Performance - OPPO's growth was particularly strong in two key price segments: the 2.5K-4K segment, which saw a 60% year-on-year increase, and the 4K-6K high-end segment, which achieved a 94.3% increase [5][7] - The X9 series and OnePlus 15 are highlighted as core drivers of growth in the high-end segment, showcasing flagship features and advanced technology [5][7] - The Reno15 series and OnePlus Ace6 led the mainstream segment by addressing diverse consumer needs, with the Reno15 focusing on lightweight design and balanced imaging, while the OnePlus Ace6 targeted performance and battery life [7] Strategic Positioning - OPPO's dual-brand strategy, with Reno15 and OnePlus Ace6 targeting the value market and X9 series and OnePlus 15 focusing on the high-end market, effectively meets varying consumer demands [9] - The combination of the subsidy policy and OPPO's strategic product positioning has successfully activated consumer interest across different price tiers [9]

Group 1 - The National Development and Reform Commission and the Ministry of Finance have implemented a policy for replacing old consumer goods, with an initial fund of 62.5 billion yuan allocated, providing a 15% subsidy on the selling price for digital and energy-efficient appliances through a simplified "buy now, subsidize later" process [3][5] - The mobile phone market saw a 16.2% increase in sales during the 2026 New Year holiday compared to the same period last year, driven by the national subsidy policy [3][5] - OPPO ranked first among major smartphone manufacturers with a sales increase of 32.4%, benefiting from the popularity of the Reno15 and OnePlus Ace6 series [3][5] Group 2 - OPPO experienced a significant sales increase of 60% in the 2.5K-4K price segment, securing the top market share in that range [3][5] - The X9 series and OnePlus 15 contributed to a remarkable 94.3% increase in the 4K-6K price segment, making OPPO the leader in that category as well [3][5]

Core Insights - The article discusses the advancements in mobile display technology, particularly focusing on the emergence of RGB-OLED panels as a significant innovation in the smartphone market [1][3][12] Group 1: RGB-OLED Technology - RGB-OLED technology is set to revolutionize mobile displays by providing true independent RGB subpixels, enhancing clarity and reducing the need for high resolutions to achieve visual quality [5][13] - Unlike traditional Pentile arrangements, RGB-OLED eliminates the issue of shared blue subpixels, resulting in higher pixel density and better overall display quality [7][11] - The complexity of manufacturing RGB-OLED panels, including the need for fine metal masks and advanced deposition techniques, has limited its adoption until now [11][12] Group 2: Market Dynamics - Major panel manufacturers, including Huaxing Optoelectronics and BOE, are investing in RGB-OLED technology, indicating a competitive landscape for mobile displays [18][19] - The article highlights a potential shift in the market as manufacturers explore new technologies like ADS Pro for LCDs, which aims to enhance clarity and performance without the risks associated with OLED [19][20] - The introduction of RGB-MiniLED in the TV market is noted, but its application in mobile devices remains limited due to physical constraints and cost considerations [20] Group 3: Consumer Impact - The advancements in display technology, particularly with RGB-OLED, are expected to lead to a new wave of smartphone upgrades, benefiting consumers with improved visual experiences [16][21] - The focus on clarity and true pixel density aims to meet consumer expectations for high-quality displays without compromising on power efficiency [16][20]