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Google seeks to avoid ad tech breakup as antitrust trial begins
Reutersยท 2025-09-22 10:07
Core Viewpoint - Alphabet's Google is preparing to contest a potential forced sale of part of its online advertising business in an upcoming antitrust trial in Alexandria, Virginia [1] Group 1 - The trial is set to begin on Monday, indicating a significant legal challenge for Google as it faces U.S. antitrust enforcers [1] - The outcome of this trial could have major implications for Google's advertising operations and overall business strategy [1] - Google aims to avoid divesting any part of its advertising business, which is a critical revenue stream for the company [1]