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Instacart acquires Wynshop to provide tools for grocers and retailers
TechCrunchยท 2025-05-01 14:38
Group 1 - Instacart announced the acquisition of Wynshop, a cloud-based e-commerce solutions provider for grocers, to enhance its enterprise solutions and improve online experiences for retailers [1] - Wynshop, launched in 2020, offers online storefronts and AI-powered personalization tools, and will operate as a wholly owned subsidiary of Instacart [2] - This acquisition marks Instacart's sixth acquisition, following previous purchases including Caper AI and Eversight [3] Group 2 - The integration of Wynshop's technology is expected to strengthen Instacart's e-commerce, advertising, fulfillment, and in-store offerings over time [2] - Instacart is set to report its first-quarter 2025 financial results after the market close [3]