她认为："中国出海品牌应在关键节点保持存在感，在保持'物有所值'的同时，赢得海外消费者的信任 与认同，让他们将其视为一个值得信赖、有价值的品牌，而不仅仅是一个便宜好用的中国产品。并构建 以CTV为核心的优质互联网（Premium Internet）全渠道策略，既抓住假日季增长机会，又持续增强品 牌力，为长期高质量出海奠定基础。" （原标题：2025假日季消费延续增长态势 品牌成企业出海"杀手锏"） 假日季一向是中国品牌出海下半年最重要的增长窗口。据eMarketer预测，2025 年美国假日零售销售额 预计同比增长1.2%，虽仍保持正增长，但为2009年以来的最低水平，有限的增量让竞争更为激烈。 日前，广告科技公司The Trade Desk（纳斯达克：TTD，以下简称TTD）发布最新调研显示，尽管全球 经济持续承压，北美市场的假日季零售销售仍有望保持增长。2025年感恩节与圣诞节的间隔为28天，较 去年的26天更长，但消费者的假日季筹备节奏依然明显提前。以美国市场为例，有50%的消费者计划在 黑色星期五之前完成大部分采购。 这种前置行为的背后，是更为理性的消费心态在全球的普遍显现。TTD调研显示，在全球经济 ...

Group 1 - The Trade Desk (TTD) has released a report indicating that the upcoming holiday shopping season is expected to see growth in retail sales, presenting new opportunities for Chinese brands going overseas [1] - The report highlights a shift towards more rational consumer behavior, with over 80% of consumers in the UK and Germany prioritizing price in their shopping decisions, and 43% of UK consumers and 56% of German consumers considering reducing purchases of certain overseas products [1] - A new trend for holiday shopping in 2025 is emerging, characterized by earlier preparation, increased rational consumption awareness, more complex decision-making, and a multi-touchpoint shopping behavior [1] Group 2 - Chinese brands are moving away from short-term thinking and are focusing on long-term value creation, starting their annual marketing strategy planning in the first quarter instead of the traditional last-quarter push [2] - There has been a significant increase in inquiries about European and Asian markets, indicating a shift towards a diversified market strategy for brands during the holiday season [2] - Consumers are engaging with over 2000 digital content websites and platforms daily, with 80% of users still planning to visit physical stores, highlighting the importance of an open internet advertising ecosystem [2]