Core Insights - Shokz, a Chinese consumer electronics brand, made its debut at the China International Import Expo with the theme "BE OPEN Together Listening," showcasing its core products, innovative technologies, and ESG practices [1][2] - The company presented its flagship open-ear headphones, including OpenDots ONE, OpenFit 2+, OpenRun Pro 2, and OpenSwim Pro, emphasizing its commitment to "open listening" technology [1][2] Product Innovation - Shokz's product lines include ear-clip, ear-hook, and behind-the-neck headphones, demonstrating the application value of open acoustic technology across various scenarios [2] - The OpenDots ONE features a 0.19mm ultra-thin titanium sheet, balancing comfort and stability, while OpenFit 2+ incorporates self-developed ultra-zero silicone and a dolphin arc ear-hook design for enhanced audio performance [2] - The company has filed 1,408 invention patents globally, ranking first in the open-ear headphone sector, and has successfully brought this niche category into the mainstream market, achieving the top position in global sports headphone sales for 2024 [2] ESG Commitment - Shokz's packaging for key products like OpenRun Pro 2 and OpenFit 2+ is made from recyclable paper pulp, using no plastic and incorporating biodegradable materials to minimize environmental impact [2] - The company has initiated the "No Trace Mountain Wild" campaign since 2022, promoting environmental protection among outdoor enthusiasts and collaborating with marathon runner Eliud Kipchoge to support social inclusion for people with disabilities [5] Global and Local Strategy - Shokz follows a "GLOCAL" strategy, balancing global thinking with local actions, and actively collaborates with top international outdoor events, selling products in over 60 countries [5][7] - In the Chinese market, the company engages users through sports events, brand activities, and exclusive stores, recently launching a limited edition color of OpenDots ONE to resonate with local consumer aesthetics [7] Technological Philosophy - The concept of "open listening" not only represents product innovation but also creates a flexible bridge between digital immersion and real-world presence, addressing the modern dilemma of enjoying audio content while staying connected to the environment [8] - Shokz aims to redefine the "audio presence" experience, allowing users to perceive ambient sounds for safety while engaging in various activities, thus pushing the boundaries of open-ear headphones into broader applications [8]

Core Insights - The article highlights the launch of the "Shokz JD Super Brand Day" event, featuring various earphone models from Shokz, including OpenDots ONE, OpenRun, and OpenFit, with significant discounts and promotions available for consumers [1][12] Product Offerings - The newly launched OpenDots ONE is Shokz's first clip-on earphone, designed with an innovative "dynamic titanium arc" structure for a secure fit during intense activities, ensuring it stays in place [3] - OpenDots ONE features Bassphere low-frequency aggregation technology and an 11.8mm dual-driver unit, delivering powerful bass and balanced sound across all frequencies through Shokz's proprietary Shokz OpenBass 2.0+ dynamic tuning algorithm [4] - The OpenRun Pro bone conduction earphones are designed for stability during vigorous activities, featuring Shokz TurboPitch low-frequency enhancement technology and a battery life of up to 10 hours, with a quick charge option [6] - The upgraded OpenRun Pro 2 offers improved sound quality with DualPitch technology and a battery life of 12 hours, with a rapid charging feature that provides 150 minutes of playback after just 5 minutes of charging [7][8] - OpenFit Air, known for its comfort, is lightweight and designed for various activities, while the new OpenFit 2 incorporates advanced materials and technology for enhanced sound quality and comfort [10] Pricing and Promotions - During the event, OpenDots ONE can be purchased for 1258 yuan with member coupons, and offers a 12-month interest-free payment option [4] - OpenRun Pro is priced at 828 yuan, with a government subsidy bringing the effective price down to 703.8 yuan [6] - OpenRun Pro 2 starts at 1118 yuan, with a government subsidy reducing the price to a maximum of 950.3 yuan [8] - OpenFit Air is available for 498 yuan, and OpenFit 2 is priced at 1098 yuan, with government subsidies bringing the effective prices down to 933.3 yuan [10]