Group 1 - Great Wall Motor (GWM) is planning a European relaunch focused on hybrid and combustion vehicles, with a goal to establish a local factory by 2030 that will have an annual capacity of 300,000 vehicles [1][2] - The company aims to double its overseas sales to one million units by 2030, with Europe being a critical market for achieving this target [1][4] - GWM's initial attempt to enter the European market was unsuccessful, with sales dropping 25.4% in 2024 and nearly 30% in 2025, leading to the closure of its Munich office and a shift to the Netherlands [2][4] Group 2 - The first new launch in Europe will be the Ora 5 city car available in electric and hybrid variants, followed by two petrol-powered SUVs under the Haval brand [3] - GWM has introduced a new global vehicle platform designed to support over 50 upcoming electric, hybrid, and internal-combustion models [3] - The competitive landscape in Europe has changed since GWM's previous entry, necessitating a broader dealer network and diversified powertrain offerings beyond electric vehicles [2][3] Group 3 - BYD's European sales have significantly increased, tripling to 187,657 vehicles in 2025 from 50,912 in 2024, highlighting the competitive environment GWM is entering [4] - Globally, GWM delivered 1.32 million vehicles, marking a 7.3% year-on-year increase, with overseas sales rising 11.7% to 506,066 units, driven by markets in Australia, Latin America, South Africa, and Southeast Asia [4] - Limited access to markets like the US, India, and Japan means GWM must strengthen its European presence to meet its 2030 overseas sales target [4]

Core Viewpoint - Great Wall Motor (GWM) is re-entering the European market with a focus on hybrids and combustion-engine vehicles, aiming to double its overseas sales to 1 million vehicles by 2030, despite previous setbacks in the region [1]. Group 1: Market Strategy - GWM plans to establish a European factory with a production capacity of 300,000 cars per year by 2030, necessitating a nearly hundredfold increase in sales [1]. - The company aims to appeal to European markets by introducing a range of vehicles, including the Ora 5 electric vehicle and models from its Haval SUV brand, while also considering sedans and station wagons [1]. - GWM is focusing on enhancing resale values, which are crucial for European consumers, and is actively recruiting new dealers in the region [1]. Group 2: Competitive Landscape - The European market has evolved since GWM's initial entry in 2021, with other Chinese brands like BYD and Chery gaining traction, while European automakers are launching more affordable models [1]. - GWM's sales in Europe fell by 25.4% in 2024 and nearly 30% in 2025, totaling just 3,500 cars sold [1]. - The company faces a challenging environment as European brands have become more competitive, making it harder for GWM to regain market share [1]. Group 3: Sales Performance - GWM's total vehicle sales increased by 7.3% year-on-year to 1.32 million vehicles, with overseas sales rising by 11.7% to 506,066 vehicles, driven by growth in markets like Australia and Latin America [1]. - The U.S. market remains inaccessible for Chinese automakers, and limited access in India and Japan poses challenges for GWM in achieving its 2030 sales target without a strong presence in Europe [1]. - Analysts suggest that GWM's target of 1 million vehicles is pragmatic, provided the company maintains a consistent approach in the European market [1].

Core Viewpoint - Great Wall Motor (GWM) is planning to establish its first car manufacturing plant in Europe, aiming to produce 300,000 vehicles annually by 2029, in response to declining sales in the region [1][2]. Group 1: Manufacturing Plans - GWM is evaluating several potential locations for the new facility, including Spain and Hungary [1][2]. - The company has not provided a formal update on its European manufacturing plans since 2023 [2]. - Labour and logistics costs are significant factors in determining the site for the new plant, as components will initially be transported to Europe for assembly [2][3]. Group 2: Market Context - Chinese vehicle manufacturers, including GWM, are expanding internationally due to intense price competition in the domestic market caused by excess capacity [4]. - GWM faces challenges in Europe, including higher import duties on electric vehicles and competition from established global brands and other Chinese manufacturers like BYD [4][5]. Group 3: Future Goals - GWM aims to sell one million vehicles annually outside China by 2030 [5]. - The new European factory will produce a range of vehicles, including internal combustion engine models and fully electric cars [6]. - GWM is preparing to launch new products, such as a multi-powertrain version of the Ora 5 compact SUV, expected to be introduced in mid-2026 [6].