Core Insights - Natural Grocers has launched a new line of premium-quality essential oils available at all 168 locations, designed to provide lasting scents beyond the holiday season [1] - The company emphasizes its partnership with a small, family-run U.S. company that ensures high-quality sourcing and production of the oils [2] Product Offerings - The essential oils include a variety of scents such as cinnamon, eucalyptus, frankincense, lavender, lemon, oregano, patchouli, peppermint, rosemary, and tea tree, with prices ranging from $6.99 to $49.99 depending on size [6] - Recent additions to Natural Grocers Brand Products include organic winter seasonal coffees and non-GMO pickles and relish, with more products like beef sticks and organic frozen fruit smoothie blends expected soon [4] Company Overview - Natural Grocers by Vitamin Cottage, Inc. is a specialty retailer founded in 1955, focusing on natural and organic groceries, body care products, and dietary supplements, with strict quality guidelines [5] - The company operates 168 stores across 21 states and is committed to its Five Founding Principles, including a focus on community and employee welfare, having invested over $16 million in employee compensation in fiscal year 2025 [8]