Core Insights - Natural Grocers has launched a new line of Organic Wellness Shots, which combine fruit juices and botanical ingredients, with some varieties containing probiotics, offering a convenient wellness option with organic certification [1][2] - The shots are available in six flavors and are sold individually for $2.99 at Natural Grocers stores, emphasizing sustainability through recyclable glass packaging [2] - Since its inception in 2016, Natural Grocers has expanded its private-label product line to over 900 items, including recent additions like Organic Cheese and a vegan Skincare Collection [3] Company Overview - Natural Grocers by Vitamin Cottage, Inc. is a specialty retailer founded in 1955, focusing on natural and organic groceries, body care products, and dietary supplements, with strict quality guidelines for its products [4] - The company operates 169 stores across 21 states and is committed to community and employee welfare, investing over $15 million in employee compensation in fiscal year 2024 [4] - Natural Grocers offers USDA-certified organic produce and pasture-raised dairy products, maintaining a shopper-friendly environment with affordable pricing [4]