Core Insights - Vera Bradley, Inc. has announced a special partnership with the Radio City Rockettes to celebrate their 100th anniversary and the reissue of the Original 100 Handbag as part of the 2025 winter collection [2][3] Company Overview - Vera Bradley, Inc. is a leading lifestyle company known for its colorful and thoughtfully designed products that support self-expression, with a strong emotional connection to a multi-generational customer base [6][7] - Founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller, the company is based in Fort Wayne, Indiana, and is recognized for its distinctive handbags, luggage, and travel accessories [7] Product Details - The Original 100 Handbag, priced between $75 and $135, is available in six nostalgic patterns and is part of the 2025 winter collection, which includes holiday gifts and best-selling travel items in new festive patterns [4] - The handbag is inspired by the quilted duffels made by co-founder Barbara Bradley Baekgaard for her daughters during their college years [2][4] Partnership Highlights - The collaboration with the Rockettes will feature the Original 100 Handbag across Vera Bradley's social channels throughout the holiday season, celebrating shared values of sisterhood, empowerment, and individuality [3][4] - The Rockettes, founded in 1925, are the longest-running precision dance company in America and have entertained millions through their performances, including the Christmas Spectacular at Radio City Music Hall [5]