Core Points - Krispy Kreme announced the return of its "Scary Sharies" promotion, offering a dozen Original Glazed doughnuts for just $2 with the purchase of any dozen at regular price [1] - The promotion will take place over two weekends, from October 17 to 19 and October 24 to 26 [1] - Customers can take advantage of this deal through in-shop purchases, drive-thru, or online orders via the Krispy Kreme app for pick-up or delivery [1]

Core Points - Krispy Kreme is promoting a special offer for National Coffee Day, providing an Original Glazed® dozen for just $1 with the purchase of any dozen at regular price [1] - The promotion runs from Saturday through National Coffee Day on Monday, September 29 [1] - The campaign emphasizes the combination of coffee and doughnuts, highlighting the cultural significance of this pairing [1] Company Strategy - The initiative aims to attract customers by leveraging a popular holiday, encouraging increased foot traffic and sales during the promotional period [1] - The marketing strategy includes endorsements from celebrities, such as Joe Jonas, to enhance brand visibility and appeal [1] Industry Context - National Coffee Day serves as a significant event for coffee and doughnut retailers, providing an opportunity for companies to boost sales and engage with customers [1] - Promotions like this are common in the food and beverage industry, particularly around holidays, to stimulate consumer interest and drive revenue [1]

Krispy Kreme (DNUT 4.21%) has left shareholders with a glazed-over look of disappointment. As of this writing, the stock has crumbled by a disastrous 69% year to date amid a string of weaker-than-expected financial results. The donut-making giant is struggling with sliding demand and several setbacks in its global expansion strategy. The headline numbers are far from tempting, but this level of extreme volatility can sometimes offer investors the chance to snag a sweet deal, assuming the company can turn th ...