Core Insights - The second annual Wienie 500 event will take place at the Indianapolis Motor Speedway on May 22, 2024, serving as a promotional event for Oscar Mayer and the Indianapolis 500 [1] - The inaugural Wienie 500 attracted 85,000 attendees and 8 million livestream viewers, with Oscar Mayer selling nearly 500,000 more hot dogs compared to the previous year [2] Event Details - The race will feature six Oscar Mayer Wienermobiles competing for the title of Top Dog, with a new live nationwide broadcast and fan engagement opportunities [2] - Slaw Dog, the winner of the previous year, will defend its title against other regional hot dogs, while the Sonoran Dog has been relegated, allowing for a new competitor to enter [3] Fan Engagement - Fans can participate in the 'Pick Your Dog' bracket on Instagram, allowing them to vote for their favorite regional hot dog [3] - The event will include traditional elements such as custom Wienermobile decals, racing suits, the "Wiener Song," and a trophy presentation at the "wieners circle" podium [4] Company Overview - The Kraft Heinz Company, which owns Oscar Mayer, reported projected net sales of approximately $26 billion for 2024, focusing on growth in food and beverage brands globally [6] - The company emphasizes consumer-centric strategies and aims to make a sustainable impact while feeding the world responsibly [6]