Core Insights - The second annual Wienie 500 event will take place at the Indianapolis Motor Speedway on May 22, 2024, serving as a promotional event for Oscar Mayer and the Indianapolis 500 [1] - The inaugural Wienie 500 attracted 85,000 attendees and 8 million livestream viewers, with Oscar Mayer selling nearly 500,000 more hot dogs compared to the previous year [2] Event Details - The race will feature six Oscar Mayer Wienermobiles competing for the title of Top Dog, with a new live nationwide broadcast and fan engagement opportunities [2] - Slaw Dog, the winner of the previous year, will defend its title against other regional hot dogs, while the Sonoran Dog has been relegated, allowing for a new competitor to enter [3] Fan Engagement - Fans can participate in the 'Pick Your Dog' bracket on Instagram, allowing them to vote for their favorite regional hot dog [3] - The event will include traditional elements such as custom Wienermobile decals, racing suits, the "Wiener Song," and a trophy presentation at the "wieners circle" podium [4] Company Overview - The Kraft Heinz Company, which owns Oscar Mayer, reported projected net sales of approximately $26 billion for 2024, focusing on growth in food and beverage brands globally [6] - The company emphasizes consumer-centric strategies and aims to make a sustainable impact while feeding the world responsibly [6]

Core Insights - Oscar Mayer is inviting recent college graduates to apply for the Hotdogger Program, which offers a one-year, full-time position driving the Wienermobile, open until January 31 [1] - The Hotdogger Program, initiated in 1988, aims to develop talent and inspire future leaders, having sparked nearly 200 million smiles since its inception [1][4] - The program is highly competitive, with over 5,000 applicants for only twelve positions, making it more exclusive than opportunities to travel to outer space [2] Company Overview - Oscar Mayer is part of The Kraft Heinz Company, which reported net sales of approximately $26 billion for 2024, focusing on growing its food and beverage brands globally [5] - The company emphasizes consumer-centric strategies and aims to make a sustainable, ethical impact while feeding the world in healthy ways [5] Hotdogger Role and Responsibilities - Hotdoggers drive and maintain a 27-foot-long Wienermobile, traveling across 30 states and attending hundreds of events annually, serving as the face of a multi-billion-dollar brand [3] - Responsibilities include content creation and engaging with fans through various media appearances and events, contributing to the brand's legacy [3][4] Cultural Impact - The Wienermobile has been a part of American culture since 1936, visiting eight countries and appearing in various media, including television shows and movies [4] - Hotdoggers have participated in unique events, such as officiating weddings and engaging in promotional activities at significant venues like the Indianapolis Motor Speedway [4]