来源 | 《财经》杂志 作者 | 《财经》特约撰稿人 胡苗 编辑 | 刘以秦 智能硬件行业的竞争越来越错综复杂，仅靠降价并不能让消费者满意 2025年"双十一"前夕，大疆创新的多款产品宣布降价，但从市场反馈的情况看，降价持续五天后，并未带来预期的抢 购热潮，反而引发同行争议，消费者也不完全买账。 据公开信息，大疆的Mini 4 PRO无人机、Osmo Action 4运动相机降价幅度超过1000元，且全品类优惠覆盖，力度超常 规促销。然而，线上线下保价政策不一，渠道拒绝补差价等，引发部分消费者不满。 针对市场争议，大疆回应表示，此次降价是"双十一"常规促销安排，已提前通过相关渠道预告，并非突发调整。对于 线上线下价保政策差异，大疆解释称，因线上线下运营模式、成本结构不同，统一价保存在现实难度，目前正协调各 渠道优化售后体验。 降价的背后，是大疆的核心业务面临新挑战。大疆的业务包括航拍无人机、手持摄影设备、储能及家居科技、行业应 用等。其中消费级无人机和手持摄影设备是大疆主要的利润来源。 大疆以无人机起家。2006年，大疆创始人汪涛在深圳莲花村一家民房里创立了大疆创新，专注于航模飞控系统。2010 年前后，大疆 ...

Core Viewpoint - DJI has announced price reductions on several products, leading to consumer dissatisfaction among those who purchased items shortly before the price drop, prompting calls for price protection and refunds [1][4]. Group 1: Price Reduction Announcement - DJI's official stores on platforms like Taobao and JD.com have announced significant price cuts on various products, including the Osmo Pocket 3, which saw a reduction of up to 900 yuan [1][2]. - The price reduction event is scheduled from October 9 to October 14, with products including outdoor power supplies, gimbals, action cameras, and drones [1]. Group 2: Consumer Reactions - Many consumers expressed frustration over the timing of the price cuts, particularly those who purchased items just before the announcement, as they feel they overpaid [3][4]. - A consumer reported that she was unable to claim a price difference refund due to the expiration of the 7-day price protection policy, highlighting discrepancies between online and offline purchasing experiences [3]. Group 3: Company Response and Legal Context - As of the report, DJI has not provided a unified response to the consumer complaints regarding the price drops [1][4]. - Legal experts indicate that companies have the right to adjust prices without prior notice, and consumer rights vary between online and offline purchases, with online consumers having more protections [4].