Core Insights - Teen brands have successfully attracted shoppers during Black Friday despite economic challenges, with stores like Edikted, Kendra Scott, and Bath & Body Works seeing significant foot traffic [1][4][6] - Other retailers, particularly high-end brands, experienced disappointing turnout and customer dissatisfaction due to perceived lack of substantial discounts [2][8][9] Retail Performance - Stores targeting younger consumers, such as Alo Yoga and Brandy Melville, reported busy shopping environments, indicating a shift in consumer preferences towards brands popular on social media platforms like TikTok [4][5] - Bath & Body Works offered compelling promotions, such as a buy three, get four free deal, which drew large crowds [6] Consumer Behavior - Shoppers are increasingly focused on maximizing deals, with many seeking essential items rather than indulging in luxury purchases [7][14] - The overall sentiment among consumers suggests a more cautious approach to spending, with expectations of lower unit sales despite stable overall spending [13][14] Economic Context - The holiday shopping season is influenced by economic factors such as inflation, stagnant wages, and a cooling job market, leading to a more restrained consumer outlook [12][15] - Retailers are facing challenges in providing significant discounts due to tariffs and reduced seasonal hiring, impacting the overall shopping experience [15]

Core Insights - RetailMeNot has launched a "5 to Buy" September savings event, offering one-day-only cash back exclusives of up to 30% across five popular shopping categories every Tuesday in September [1][2][3] Group 1: Event Details - The "5 to Buy" event is designed to help consumers shop early for the holiday season, providing access to savings on trending products and brands [2][3] - Categories featured in the event include Home & Decor, Toys & Gaming, Health & Beauty, Tech & Smart Home, and Travel, with specific dates for each category [6][7] Group 2: Consumer Behavior Insights - RetailMeNot's analysis indicates that over half of shoppers plan to start their holiday shopping before November, influenced by potential tariffs and supply chain disruptions [3] - The app-only savings are positioned as a strategic way for consumers to maximize cash back rewards and save money [3] Group 3: Company Overview - RetailMeNot is a leading savings destination that connects consumers with retailers, brands, and restaurants through online and in-store coupon codes and cash back offers [4] - The company aims to make everyday life more affordable for consumers [4]