For the better part of a decade, Whoop sold itself as a secret weapon for serious athletes. LeBron James was convinced to slap on the company’s fitness band in Whoop’s first year. Michael Phelps came soon after. Other Whoop wearers include Cristiano Ronaldo, Patrick Mahomes, and Rory McIlroy. The message to the public? The world’s best performers track their bodies with this device, and you can, too.It has worked. Whoop, the Boston-based health wearable company that Will Ahmed founded in his senior year at ...

Core Insights - Oura has acquired Doublepoint, a startup focused on technology that allows users to control wearables through natural movements, enhancing the functionality of Oura's smart rings [2][3] - The acquisition aims to integrate voice and gesture controls into Oura's wearable AI, facilitating the development of ambient AI experiences [3] Company Performance - Oura was valued at approximately $11 billion last fall and has sold 5.5 million rings, a significant increase from 2.5 million in June 2024 [4] - The company projects sales to exceed $1.5 billion by 2026, indicating strong growth potential in the smart ring market [4] Market Trends - The smart ring market experienced a nearly 51% increase in shipments in 2025, with Oura leading the category [4] - The acquisition of Doublepoint is part of Oura's strategy to enhance its AI capabilities and maintain its competitive edge in the wearables market [6] Talent Acquisition - Oura gains a team of AI architects from Doublepoint, including its four founders, who will be instrumental in developing future AI experiences for the company [5] - The acquisition is Oura's fourth, following previous purchases of startups in health tracking and digital ID sectors, reinforcing its commitment to innovation [6]