Core Insights - PNC Financial Services Group is enhancing its direct deposit market share by automating the payroll deposit switch process, which is expected to increase fee-based income [1][5] - The newly launched PNC Direct Deposit feature allows customers to set up direct deposits easily through the PNC Mobile app, streamlining the process [2][7] Product Features - PNC Direct Deposit offers a seamless experience for clients to update or change direct deposit preferences with minimal effort, eliminating the need for forms or phone calls [2][3] - The solution integrates the roles of employers, payroll providers, and banks into a single digital interface, developed in partnership with fintech Atomic [2] Management Commentary - Alex Overstrom, head of Retail Banking, emphasized that the integrated direct deposit solution enhances the client experience by simplifying the management of direct deposit preferences [4] Strategic Implications - The PNC Direct Deposit feature is a strategic tool for deepening customer relationships and increasing engagement with fee-generating products, supporting the bank's goal of expanding its non-interest income base [5] Performance Metrics - Over the past year, PNC shares have increased by 20.4%, while the industry has seen a growth of 34.1% [6]

New PNC Mobile App functionality provides seamless client experience to manage direct deposit preferencesPITTSBURGH, July 8, 2025 /PRNewswire/ -- PNC Bank today announced the launch of a new feature, PNC Direct Deposit, that provides clients with the ability to easily set up direct deposits for payroll, Social Security payments or other regular income, directly from the PNC Mobile app."This integrated direct deposit solution is just another example of how PNC is continuously enhancing and improving the clie ...