Core Insights - PNC Bank has launched a new feature called PNC Direct Deposit, allowing clients to manage direct deposit preferences directly from the PNC Mobile app [1][2] - The new feature simplifies the process of setting up direct deposits for payroll and other regular income, eliminating the need for paperwork and manual data entry [2][3] - PNC aims to enhance customer experience by making it easier for clients to manage their banking needs, reinforcing its strategy to be the primary bank for its customers [3] Company Overview - PNC Bank is part of The PNC Financial Services Group, Inc., one of the largest diversified financial services institutions in the U.S., offering a wide range of banking and financial services [5] - The bank focuses on building strong relationships with customers and communities, providing services that include retail and business banking, lending products, and wealth management [5]