Core Insights - Taboola.com Ltd. (NASDAQ:TBLA) is highlighted as a promising stock under $5, particularly following its partnership with Paramount Advertising to launch the Performance Multiplier, aimed at enhancing CTV advertising for small and medium-sized businesses [1][3] Group 1: Partnership and Product Launch - Taboola and Paramount Advertising have announced a partnership to introduce the Performance Multiplier, a solution designed to extend and measure the impact of Connected TV advertising across the open web for SMBs [1][2] - The Performance Multiplier leverages Taboola's extensive network and performance marketing expertise, integrating into Paramount Ads Manager, which allows SMB advertisers to access premium streaming advertising [2][3] Group 2: Technology and Reach - The integration of Taboola's Realize AI technology into Paramount Ads Manager will enhance targeting and attribution capabilities for advertisers [3] - This collaboration enables advertisers to extend their brand message from Paramount's extensive CTV reach to matched and lookalike viewers across Taboola's network, which includes over 9,000 publisher partners, reaching hundreds of millions of users [3][4]

Core Insights - Taboola and Paramount Advertising have announced a strategic partnership to launch "Performance Multiplier," a solution aimed at enhancing the effectiveness of TV advertising for small and medium-sized businesses (SMBs) [1][2] Group 1: Partnership Overview - The Performance Multiplier will integrate into Paramount Ads Manager, allowing SMB advertisers to access premium streaming advertising while measuring its impact [2][4] - This partnership marks the first time a major streaming provider has adopted a solution like Taboola Realize, setting a new standard for how TV advertising can drive performance across digital channels [3] Group 2: Technology and Capabilities - The Performance Multiplier leverages Taboola's Realize AI technology to enhance targeting and attribution capabilities, extending brand messages beyond Paramount's reach to matched and lookalike viewers across Taboola's network [2][4] - Advertisers will be able to track post-view outcomes such as clicks, sign-ups, and purchases directly within the Paramount Ads Manager dashboard [7] Group 3: Market Impact - The initiative aims to make CTV advertising more measurable and actionable for SMBs, driving performance outcomes beyond traditional advertising environments [4] - The Performance Multiplier is currently in BETA within Paramount Ads Manager, with general availability expected by early 2026 [4]