Core Insights - impact.com has demonstrated robust growth in 2025, achieving significant results in product innovation and industry influence, serving over 5,000 leading brands globally, with more than 900 new clients added in the second quarter alone [1][2] - The company emphasizes a shift in consumer purchasing behavior towards trust and value co-creation, with recommendations from creators and trusted sources becoming crucial in influencing buying decisions [1][2] Company Developments - impact.com has expanded its global strategy by entering the Spanish market, establishing an office in Madrid, and appointing local leadership to enhance customer success and operational capabilities [2] - The company now operates in 20 countries with over 1,300 employees, focusing on maximizing the growth potential of partner marketing for both local and international brands [2] Industry Trends - The 2025 Industry Mid-Year Benchmark Report indicates a fundamental change in consumer behavior, where deeper research and comparisons are made before purchasing, favoring information from trusted community sources over traditional brand advertising [1] - The Partnerships Experience (iPX) marketing summit has expanded its scale, with the 2025 China outbound marketing summit attracting over 600 representatives from Chinese brands and experts to discuss global growth strategies amid the AI wave [3]