当19岁的@陈川同学 用百万黄金复刻出了传统浮光锦，当@汪氏皮影・确实牛皮 让古老皮影站上了"赛博戏台"，自媒体创作已不再是少数人的尝试，而 是越来越多年轻人的职业新选择。 依托「抖音精选青年创作者成长计划」（以下简称"青创计划"），无数年轻人投身于视频创作，也催生了自媒体这种更包容的就业形态。在这个过程中， 平台以创作为纽带，串联起文化传承、知识传播与社会参与，让青年人在兴趣与价值实现中，走出了一条打破传统职业边界的新路径。 当自媒体创作成为一种职业选项 "用一百万黄金抽一根线，这是需要无限氪金才能做出的中国顶奢——浮光锦，我把它做出来了。"这句开场白，来自抖音创作者@陈川同学 的一条短视 频。 ◎ 抖音创作者@陈川同学 在成为千万播放的视频创作者之前，他只是一个对传统技艺着迷的年轻人。你很难将浮光锦这种工艺极其复杂且容错率极低的丝织品，与这个19岁年轻人 联系起来，但陈川偏偏想要复刻浮光锦。 他把制作过程拍成短视频：将黄金打成金箔，再切成细丝，然后用金箔包裹蚕丝，最后用盘金绣绣出浮光的效果，就这样光泽终于在织物上出现了。这支 视频很快就获得了125万的点赞量，也让他清晰地感受到，创作不仅是成果展示，也可以 ...

每到年末，评选年度汉字就成了汉语文化圈的团建项目。日本汉字能力检定协会连续三十年不间断组织 民众投票，今年年初中日韩三国搞过联合评选，除了官方发布，还有众多由媒体评选的民间版本。 比如在2012年，官方发布的年度汉字是 "梦" [1]，而在《新周刊》主办的评选中， "微" 成为了最多人选 择。 在成立的第十年，军事科普博主"军武次位面"将过往内容集结成册，出版了一本名为《世界武器装备知 识图解》的书籍。 每一个年度汉字都是理解当年的锚点，"微"字始于公共舆论与社会表达，形容个体力量经互联网放大， 但在未来十年里，它同样恰如其分地描述中文互联网的另一种模样。 时间的刻度越来越短，注意力也随之化整为零。140字的微博、15秒的短视频与3分钟一集的微短剧在日 常生活中次第展开，小帅小美统治影视解说区，纸质书如史前文物，深度阅读也被反复唱衰。 不过事实证明人类对文字仍有眷恋，今年以来，抖音、小红书等平台先后传出内测长图文功能的消息， 前段时间的创作者大会上，今日头条旗帜鲜明地把 "优质深度" 作为了年度关键词。 今日头条做新闻聚合平台起家，巅峰时以一己之力贡献了国内资讯市场的一半日活。时至今日，仍有大 量的优质深度内 ...

在营销论坛部分，我们紧扣"突破边界·重塑消费"这一大会主题，从全球趋势、赛事经济、IP经营、品牌出海、人工智能与虚拟体育五个维度详 细论述当下国际和国内体育营销市场的主流趋势和主体思路。 12月10日，2025禹唐体育营销大会在北京圆满举办。本届大会以"突破边界·重塑消费"为主题，吸引包括赛事方、品牌方、行业专家、资深学者等百余位体 育产业界人士齐聚一堂，进行每年一度的体育产业趋势前瞻和思想碰撞。此外，还有近万名观众通过现场直播关注本届大会。本场大会由体育评论员和赛事 现场主持人、上海外国语大学高翻学院教授王东主持。 本届禹唐体育营销大会设置四项主要议程，其中2026体育营销项目推介会已经于今年10月29日在线上举行，另外三项议程——禹唐体育营销论坛、体育营销 年度评选、禹唐成果发布都于12月10日的大会线下部分呈现。 在本届"禹唐体育营销大会"的营销论坛部分，我们紧扣"突破边界·重塑消费"这一大会主题，从全球趋势、赛事经济、IP经营、品牌出海、人工智能与虚拟体 育五个维度详细论述当下国际和国内体育营销市场的主流趋势和主体思路。 参与本场论坛特邀分享和圆桌讨论的嘉宾有全球体育商业与营销权威专家、法国里昂商学院 ...

"我们不再仅仅售卖一个皮肤或道具（标准品），而是提供生成独特资产的'生产力工具'。"王鹏说，这 种"UGC+AIGC"的深度融合，将激活基于"创作者经济"的全新交易形态，极大延长产品的生命周期，让 数字文娱从"一次性消费"转向"持续性共创"。 （文章来源：21世纪经济报道） "AIGC正深刻改变着内容创作形态与模式。"王鹏分析，在AIGC赋能下，创作主体从专业创作者转向大 众创作者，内容创作从"大脑构思+手工操作"转变为"人类构思+机器生成"，出版单位从内容生产者转化 为优质IP源头。 大模型也在提高内容创作效能，在成本层面，大模型降低制作成本，助力内容提质潜力，如阅文AI翻 译模型实现降本超9成；在效率层面，大模型可替代和优化部分生产环节，增进生成效率。例如，影视 视频行业主要将大模型工具应用于前期概念及后期制作环节，近1年AI进步使短视频菅制作效率提升5-6 倍。 王鹏认为，"人机共创"开启了从"售卖资产"到"售卖能力"的商业重塑。 过去，内容生产是专业人士（PGC）的特权，如今AI扮演了"数字脚手架"的角色，填补了普通用户"想 象力"与"执行力"之间的鸿沟。 12月18日，在2025年中国数字文娱大会上 ...

Core Insights - Linktree has experienced significant user growth, surpassing 70 million users, with an estimated ARR of around 100 million USD, despite no recent funding updates or AI integration [1][3][5] - The platform's valuation of 1.3 billion USD is based not only on current revenue but also on its potential to capture a large share of the rapidly expanding creator economy, projected to reach 500 billion USD by 2027 [3][4] - Linktree's simplicity and ease of use have allowed it to maintain a dominant market position, leveraging a product-led growth model that encourages viral sharing [5][6] User Growth and Financial Performance - Linktree's user base has grown from over 50 million to more than 70 million in a year, indicating strong market demand [1][3] - The estimated annual recurring revenue (ARR) is projected to be around 100 million USD, reflecting the platform's ability to monetize its user base effectively [1][3] Market Position and Competitive Advantage - Linktree's unique position as a traffic entry point for creators has established it as a default choice for brand collaborations, creating a high switching cost for users [8][9] - Despite competition from platforms like Beacons and Koji, Linktree's scale, brand recognition, and first-mover advantage provide it with a robust competitive edge [6][8] Strategic Evolution - Linktree has evolved from a simple utility tool addressing a specific pain point to a critical player in the global creator economy, indicating a shift in its business model [9][10] - The platform's minimalist design has become a strategic advantage, ensuring its leadership in a large user base while maintaining high user engagement [9]

Core Insights - The 25th China Private Equity Annual Conference was held in Shenzhen, where the founder and chairman of Wondershare Technology, Wu Taibing, shared insights on the company's overseas expansion, creative software, and AIGC strategies, highlighting the transformative opportunities in the digital creative industry in the AI era [1] Group 1: Company Overview - Wondershare Technology is one of the earliest Chinese software companies to explore international markets, with over 90% of its revenue currently coming from overseas [2] - The company is recognized as a leading player in the digital creative software sector in China, with a broad product range and significant global presence, covering over 200 countries and regions, and boasting more than 2 billion active users [4] Group 2: Industry Trends - The digital creative industry is experiencing significant changes, characterized by three main trends: 1. The video-centric nature of content, with 80% of internet traffic being video, and a future shift towards VR and 3D formats [2] 2. The democratization of content creation, expanding the creator base from 50 million professional designers to nearly 4 billion global creators and 1 billion semi-professional users [2] 3. The online integration of life scenarios, where virtual spaces are becoming central to daily life, blurring the lines between content creation and consumption [2] Group 3: Product Innovation - Wondershare Technology is committed to empowering creators through product innovation, having launched several AI-driven creative software solutions, including Wondershare Filmora, Wondershare UniConverter, and Wondershare SelfyzAI, among others [3] - The newly released Wondershare Filmora 2026 aims to establish a new standard for professional video creation driven by AI technology [3] Group 4: Technological Advancements - In June, Wondershare Technology partnered with Huawei Cloud to establish the "AI Video Large Model Laboratory," releasing the Wondershare Tianmu Multimedia Model 2.0, which boasts a 90% performance improvement over its predecessor [4] - The overseas version, Wondershare ToMoviee 2.0 AI, ranked among the top three globally in the VBench-2.0 video evaluation, achieving first place in key metrics related to camera movement [4] Group 5: Ecosystem Development - The company is actively building an AI application innovation ecosystem through partnerships with major firms like Microsoft, NVIDIA, and Huawei, with AI server calls exceeding 800 million in the first three quarters of the year [4]

智通财经APP获悉，近日，第二十五届中国股权投资年度大会在深圳召开。AIGC软件A股上市公司万兴科技(300624.SZ)创始人、董事长吴太兵受邀出席 《对话CEO：企业家眼中的大趋势和大机会》圆桌论坛，深入分享了公司在出海、创意软件与AIGC的布局，并就AI时代下数字创意产业的变革与机遇分享 独到洞察。 针对AI带来的行业变革机遇，吴太兵指出，近十年数字创意产业在信息呈现和传播方式上的变化最为明显，已进入"视频为王"的时代。产业发展呈现三大趋 势：一是创意内容视频化，当前互联网80%流量为视频流量，未来将进一步向VR、3D等形态演进;二是创作主体平民化，全球创作者群体已从过去约5000万 专业设计者，扩展到如今近40亿广泛创作者与10亿准专业用户，创作者越来越多，创作的内容越来越丰富。用户对创作的工具，以及围绕创作者生态产生的 各类需求越来越大;三是生活场景线上化，虚拟空间逐渐成为大众生活重心，内容创作与消费的边界正在持续融合。三大趋势共同构成了数字创意产业在AI 时代的演进主线，也为行业带来结构性机遇。 吴太兵强调，AI赋能下的创作者经济已成为值得关注并充满潜力的赛道。万兴科技将持续赋能创作者，通过产品创 ...

2025黑五网一大促落下帷幕，TikTok Shop交出了一份令人瞩目的成绩单： 美国站在黑五网一大促期间商品交易总额突破5亿美元大关。这一数字的背后，是 平台在北美市场的爆发式增长—— 用户数量同比增长近50%，直播场次带动销量激增84%。 | | ■页 产品 | | | 设置 | | | | | | Q 密索关键词 | 0 和她化引导 | | 销售 订单 | 来源 | 合组 | 物流 | | | | | | | 新功能 | | 自发货 | 报表 | | | 0 | | | 3.8 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | ি। | 预估利润 | 广播推广 | 销售统计 | | | 权與管理 | | | | | √ ...

Core Insights - Bitget has launched the "Affiliates Boost Month" initiative aimed at empowering creators, community builders, and Web3 content creators to convert their influence into measurable income, emphasizing a model that aligns with the creator economy rather than traditional discount promotions [2][4] Group 1: Program Details - The program offers a simplified entry experience with 24-hour rapid approval and clear progress tracking, providing additional rewards on top of competitive base commissions, with individual creators eligible for up to 5,000 USDT in rewards [2][3] - To participate, creators need to meet one of three criteria: having at least 100 followers on social media, managing a group of over 500 members, or being active in five or more cryptocurrency communities [3] - The initiative is designed to provide a sustainable income model rather than short-term discounts, reflecting the belief that creators deserve recognition for their ongoing contributions and community impact [3] Group 2: Support Ecosystem - Bitget's affiliate program includes a comprehensive support ecosystem featuring an affiliate portal, transparent commission structures, and extensive educational resources to assist creators in their growth [3] - During the event, participants can unlock milestone rewards, limited-time BGB and USDT rewards, and brand-related benefits, significantly enhancing content conversion efficiency [3] - A new "Invite & Earn" feature allows affiliates to discover and onboard potential creators, opening new avenues for business growth [3] Group 3: Company Background - Established in 2018, Bitget is a leading global exchange serving over 120 million users with a wide range of trading options, including millions of cryptocurrencies and tokenized assets [5][6] - The platform aims to facilitate smarter trading through AI-powered tools and interoperability among various blockchain tokens, while also connecting blockchain infrastructure with real-world finance [6] - Bitget has formed strategic partnerships to promote cryptocurrency, including collaborations with La Liga and UNICEF, aiming to provide blockchain education support to 1.1 million people by 2027 [6]

Core Insights - The central question regarding Substack's $1.1 billion valuation is not whether it can grow, but rather what price it is willing to pay for that growth [2][9]. Group 1: Company Overview - Substack, founded in 2017, has gained popularity as a platform for creators to monetize their content, recently surpassing 5 million paid subscribers, up from 2 million in 2023 [5][6]. - The company completed a $100 million Series C funding round led by BOND and The Chernin Group, raising its valuation to $1.1 billion, a nearly 70% increase from its previous valuation of $650 million in 2021 [3][4][6]. Group 2: Business Model Evolution - Substack's initial business model was based on a 90/10 revenue split, where it takes a 10% commission from creators' subscription income, allowing creators to retain approximately 86-87% of their earnings [27][28][30]. - The company is now shifting towards advertising, acknowledging the need for diverse monetization options to justify its valuation and meet creators' demands [31][32]. - Substack has allowed creators to operate sponsorships independently, with some creators generating significant income through sponsorships, sometimes exceeding their subscription revenue [32][33]. Group 3: Growth Metrics - Substack's paid subscriber count has grown exponentially from 11,000 in 2018 to over 500,000 by March 2025 [55]. - Monthly active users have increased from over 20 million in early 2024 to over 35 million by 2025 [54]. - The platform attracts approximately 49.4 million unique visitors monthly [57]. Group 4: Financial Performance - Despite rapid revenue growth, Substack has not yet achieved profitability, reporting a net loss of $22.9 million in 2021 [59]. - The company has focused on growth over short-term profitability, with CEO Chris Best indicating no immediate plans for profitability [60]. Group 5: Product Development - Substack has evolved from a simple publishing tool to a more integrated social network, introducing features like podcasts, videos, and live streaming to enhance user engagement [70][79]. - The launch of the Substack app has significantly contributed to user growth, accounting for over 25% of new subscriptions [72]. Group 6: Challenges and Controversies - Substack has faced criticism for its "Substack Pro" initiative, which provided upfront payments to attract well-known writers, leading to accusations of creating an unfair competitive environment [90][91]. - The platform's content moderation policies have come under scrutiny, particularly regarding the presence of extremist content, which has led to a backlash from creators and users alike [93][94]. Group 7: Competitive Landscape - Substack's main competitors include Ghost, Beehiiv, and Kit, each offering different business models and features that appeal to creators seeking better revenue retention and advanced tools [126][128][130]. - The shift towards advertising and the introduction of new monetization strategies indicate a response to competitive pressures and the need to retain top creators [46][47].