Core Insights - American Express Company (AXP) is adapting to the Buy Now Pay Later (BNPL) trend by integrating it into its existing card services rather than resisting it [1][4] - The company's 'Plan It' feature allows cardholders to split purchases of $100 or more into manageable monthly payments, enhancing the cardholder experience with rewards and benefits [2][8] - American Express is collaborating with various companies to strengthen its presence in the digital shopping landscape, showcasing that traditional financial institutions can innovate and grow within the BNPL space [3][4] Financial Performance - American Express achieved a 98% spend retention rate, with network volume increasing by 7% year over year in Q2 2025, indicating strong customer loyalty and growth [4][8] - The forward price-to-earnings ratio for American Express is 18.4X, which is lower than the industry average of 20.6, suggesting a potentially attractive valuation [10] - The Zacks Consensus Estimate for American Express' 2025 earnings is projected at $15.26 per share, reflecting a 14.3% increase from the previous year [11] Competitive Landscape - Competitors in the BNPL space include PayPal Holdings, which reported a 6% year-over-year growth in total payment volume and a 2% increase in active accounts to 438 million in Q2 2025 [5] - Affirm Holdings is focusing on higher-ticket purchases and reported a 23% year-over-year increase in active consumers, along with a 36% growth in gross merchandise volume in Q3 2025 [6]