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Friendly Fraud Expected to Increase by 25% Between Thanksgiving and Cyber Monday, Warns ACI Worldwide
Businesswireยท 2025-11-25 07:00
Core Insights - 'Friendly fraud' is projected to increase by 25% between Thanksgiving and Cyber Monday, with significant implications for retailers [1][2] - The average transaction value for items affected by friendly fraud is expected to reach $291, a 21% year-over-year increase [2] Industry Overview - Friendly fraud, often confused with true fraud, is anticipated to cost retailers $103 billion in 2024 [2] - The transactional volume during Black Friday to Cyber Monday is expected to see a 27% year-over-year increase [5] Company Strategy - ACI Worldwide's Payments Intelligence approach aims to provide complete journey protection against friendly fraud and chargeback abuse in real time, achieving a 98% fraud approval rate during the holiday season [1][4] - The company leverages AI and machine learning for real-time detection and prevention of fraud, utilizing digital identities to differentiate between trusted customers and potential threats [6] Technological Advancements - ACI's platform incorporates five key elements to optimize decision-making across the customer journey, enhancing profitability while maintaining customer experience [4] - The company emphasizes the importance of secure data-sharing across merchant networks to identify and combat fraudulent activities [6]