Core Viewpoint - Nike is undergoing a turnaround effort called "Win Now" to refocus on its performance-driven brand identity, despite recent financial challenges [4][10]. Financial Performance - For the fiscal 2025 fourth quarter, Nike reported revenue of $11.1 billion, a decrease of 12% from the previous year, and net income of $200 million, down 86% [9][10]. - The Converse brand experienced a significant revenue drop of 26%, totaling $357 million [9]. - For the full fiscal year, Nike's revenue was $46.3 billion, down 10%, with net income at $3.2 billion, reflecting a 44% decline [10]. Strategic Initiatives - The "Win Now" initiative focuses on fewer, more impactful products, with the running segment growing by high single digits and the Vomero 18 shoe achieving $100 million in sales within 90 days [5]. - Nike plans to enhance its digital presence and collaborate more closely with wholesale partners, including increased retail marketing efforts [6]. - The company is streamlining its leadership structure, with CEO Elliott Hill replacing 11 of 15 direct reports and reorganizing teams into sport-specific units [7]. Tariff and Production Challenges - Nike faces challenges from the U.S.-China trade/tariff war, with 16% of its footwear imports coming from China, which are subject to potential tariffs [11]. - The company is taking steps to reduce production in China to the high single digits by 2026 and plans to implement a "surgical price increase" in the U.S. due to tariffs, estimating a $1 billion cost from the tariff war [12][13]. Investment Considerations - Despite a recent 15% stock increase, there is still potential for long-term investment in Nike as it navigates its turnaround and tariff issues [14][15]. - Nike's stock is currently 57% below its all-time high from 2021, suggesting opportunities for gradual investment through dollar-cost averaging [15].