We did do a price increase. It was the first change in our all accessess membership in over three years. We were very thoughtful about what that was and uh we hope that our members appreciate all of the additional benefits that we've provided them over the last year.for example, adding about 12,000 more classes, 40 more programs, more modalities, things like weighted vest workouts, as well as what we just announced today, which is the introduction of Pelaton IQ, which provides basically the benefits of a pe ...

Group 1 - Peloton is launching Peloton IQ, an AI coach that provides real-time feedback, tracks repetitions, corrects form, and creates personalized workout plans [1] - The company introduced the Cross Training Series, a new line of bikes, treadmills, and rowers aimed at integrating various workout types such as cardio, strength, yoga, and meditation [2] - Peloton is expanding into commercial markets with Pro Series equipment for hotels, gyms, and corporate wellness centers, as well as creating immersive workout zones in universities and residential complexes [2] Group 2 - Membership prices are increasing by approximately $3 to $5 per month [2] - The cost of hardware has risen significantly, but Peloton claims to offer enhanced value with features like larger swivel screens, improved audio, faster processors, and hands-free voice control [3] - Despite these initiatives, investor sentiment appears negative, with shares declining in early trading [3]

Group 1 - Peloton has launched a new product lineup, including the cross training series and AI-powered personal coaching called Peloton IQ, aimed at enhancing user engagement and attracting new members [1][2][4] - The company emphasizes the importance of combining cardio and strength training, promoting a holistic approach to wellness [4][7] - Peloton's leadership believes that the recent product launches and partnerships will help stabilize and eventually grow membership and sales after a decline post-pandemic [8][9] Group 2 - The introduction of AI technology is designed to enhance the personal experience with instructors rather than replace them, providing users with personalized feedback and workout plans [5][6] - Peloton is focused on delivering value to customers, encouraging them to invest in their well-being amidst economic considerations [6][7] - The company is optimistic about returning to growth, indicating a positive shift in sales trends and member retention [8][9]