Core Insights - Taboola has launched a new solution called Performance Enhancer in partnership with LG Ad Solutions, which connects premium CTV exposure to measurable digital conversions globally [1][2] Group 1: Partnership Overview - The partnership aims to create a more connected and measurable advertising ecosystem, allowing brands to extend campaigns from Smart TVs into high-quality digital environments [3] - Performance Enhancer combines LG Ad Solutions' audience insights, powered by first-party ACR data, with Taboola's performance advertising technology [3][4] Group 2: Benefits for Advertisers - Advertisers can drive more site visits and conversions by optimizing campaigns toward audiences most likely to act [3][7] - The solution allows for quantifying ROI by attributing site visits, engagement, and conversions directly back to TV exposure [7] - It enhances efficiency by consolidating cross-platform measurement, which strengthens future media planning and reduces fragmentation [7] Group 3: Company Background - LG Ad Solutions, formerly known as Alphonso Inc., is a leader in advanced advertising for Connected TV and cross-screen devices, focusing on creating meaningful connections between brands and audiences [5] - Taboola empowers businesses through performance advertising technology, reaching approximately 600 million daily active users across major publishers [6]