Group 1 - Taboola will release its fourth quarter and full year 2025 financial results on February 25, 2026, at 8:30 a.m. ET [1] - A conference call and webcast will be hosted by Taboola's senior management team to discuss the financial results [1] - The webcast will be available for replay for one year, until February 25, 2027 [1] Group 2 - Taboola provides performance advertising technology that extends beyond search and social media, delivering measurable outcomes at scale [2] - The company collaborates with thousands of businesses, reaching approximately 600 million daily active users through its ad platform, Realize [3] - Major publishers like NBC News and Yahoo, as well as OEMs such as Samsung and Xiaomi, utilize Taboola's technology to enhance audience growth and revenue [3]

Core Insights - The Trade Desk, Inc. (TTD) launched Kokai in 2023, a next-generation platform utilizing Koa AI to enhance programmatic advertising through advanced analytics and integrations, potentially reshaping TTD's revenue and competitive position [2][4] Group 1: Kokai Platform Features and Adoption - Kokai employs a distributed AI architecture with specialized models for various functions, improving efficiency and reliability in ad performance [3] - Nearly all TTD clients have tested Kokai, with 85% adopting it as their default platform, leading to significant performance improvements: 26% better cost per acquisition, 58% better cost per unique reach, and a 94% higher click-through rate [4][10] - Successful case studies include Specsavers reducing appointment booking costs by 43% and Danone increasing conversion rates by one-third for its Actimel brand [5] Group 2: Market Position and Competitive Landscape - TTD is well-positioned for market share growth in 2026, supported by Kokai's adoption, growth in connected TV (CTV) and retail media, and strong client retention, despite competition from Magnite, Inc. and Taboola.com Inc. [6] - Magnite reported a strong third quarter with 18% CTV growth, driven by its SpringServe ad server, while Taboola's new platform, Realize, enhances performance advertising capabilities across the open web [7][8] Group 3: Financial Performance and Valuation - TTD shares have declined by 71.7% over the past year, contrasting with the 61.6% growth of the Zacks Internet – Services industry [11] - TTD's forward price/earnings ratio stands at 26.86X, lower than the industry average of 29.52X [12] - The Zacks Consensus Estimate for TTD's earnings for 2025 has remained stable over the past 60 days [13]

Summary of Taboola FY Conference Call (January 14, 2026) Company Overview - **Company**: Taboola (NasdaqGS:TBLA) - **Industry**: Digital Advertising and Content Discovery - **CEO**: Adam Singolda - **Founded**: 2007 - **Business Model**: Performance advertising platform focusing on engagement and monetization across the open web, serving over 1 billion users monthly and thousands of publishers and advertisers worldwide [2][4] Key Points and Arguments Market Position - Taboola is the largest performance advertising company globally outside of Google, Facebook, and Amazon, operating in a $1 trillion advertising market [4][5] - The company emphasizes performance metrics in advertising, focusing on the "open web" where performance is harder to measure compared to major platforms [4][5] Business Model and Revenue - Taboola operates as both a Supply-Side Platform (SSP) and Demand-Side Platform (DSP), generating approximately $2 billion in revenue, primarily from direct advertisers [5][6] - The company reaches about 600 million people daily, with a focus on cost-per-click (CPC) advertising rather than cost-per-thousand impressions (CPM) [6][5] Advertising Funnel - Taboola positions itself in the middle of the advertising funnel, targeting consumers who are in the consideration phase of their purchasing decisions [7][10] - The company aims to help advertisers drive conversions by engaging users at critical decision-making moments [10][11] AI and Technology Integration - Taboola acknowledges the risks and opportunities presented by AI, particularly in relation to search traffic and the potential for AI to enhance user engagement [12][15] - The company has launched a product called "Deeper Dive," an AI-based tool for the open web that allows users to interact with content and receive targeted advertisements [15][17][70] Product Innovations - **Realize**: Launched as an advertising console to integrate native and display advertising, allowing advertisers to upload various ad formats and access diverse supply sources [21][24] - The product has shown promising growth, with a focus on attracting new advertisers and increasing spending from existing clients [27][29] Growth Strategies - Taboola aims to achieve double-digit revenue growth by increasing demand from advertisers and expanding its market presence [34][36] - The company is focusing on high-consideration segments such as personal finance, healthcare, and e-commerce, where it believes it can excel [116][118] Taboola News - Taboola News is identified as one of the fastest-growing segments, providing news content on OEM devices, which creates intimate advertising opportunities [37][43] - The growth is driven by increasing device partnerships and improved revenue per user through better targeting [43][44] E-commerce and Creator Economy - E-commerce is highlighted as a significant growth area, particularly through the Creator Economy, where creators drive product conversions via social media [45][46] - Taboola is capitalizing on this trend by integrating products into creator content, which has proven to be a profitable segment [47] Political Advertising - Political advertising is not a major focus for Taboola, as the company has not invested significantly in that area [48][50] Future Outlook - The company is optimistic about its growth trajectory, with plans to continue investing in technology and expanding its advertiser base [54][56] - Taboola is cautious about acquisitions, preferring to focus on organic growth and improving existing products before considering significant purchases [56][58] Additional Important Insights - The company is experiencing a decline in search traffic, but this has a limited impact on revenue due to the nature of the traffic [159][170] - Taboola is committed to maintaining a strong financial position, with a focus on share buybacks and sustainable growth [54][56] - The CEO emphasizes the importance of execution and consistency in achieving the company's growth objectives [115][145]

Core Viewpoint - Taboola.com Ltd. (NASDAQ:TBLA) is recognized as a promising investment opportunity, with recent coverage initiated by Rosenblatt and a positive outlook from Benchmark, despite previous mischaracterizations affecting its stock performance [1][3]. Group 1: Analyst Ratings and Price Targets - Rosenblatt initiated coverage on Taboola.com Ltd. with a Buy rating and a price target of $6, suggesting that the stock has been unfairly labeled as a secular loser due to competition from Google AI-search [1]. - Benchmark reiterated its Buy rating on Taboola.com Ltd. with a price target of $4.50, expressing confidence in the stability of the company's core native advertising business [3]. Group 2: Company Developments and Strategic Partnerships - The company has made significant progress following its merger with Connecity and a strategic equity partnership with Yahoo, positioning it for future growth through early adoption of AI in direct marketing across over 9,000 publishers [2]. - Improvements in the company's ad system, Realize, which launched at the start of 2025, have expanded its appeal to marketers and contributed to a more favorable revenue outlook [2][4]. Group 3: Revenue Growth Expectations - Management at Taboola.com Ltd. anticipates low single-digit percentage revenue growth in 2026 for its Native business, excluding traffic acquisition costs, indicating a stable outlook for the core business [3].

Core Insights - Taboola, a leader in performance advertising technology, will participate in the Needham Growth Conference on January 14, 2026, showcasing its management team's insights and strategies [1] - The company operates the Realize ad platform, which reaches approximately 600 million daily active users, partnering with major publishers like NBC News and Yahoo [2] Company Overview - Taboola empowers businesses through performance advertising technology that extends beyond traditional search and social media, delivering measurable outcomes at scale [2] - The company collaborates with thousands of businesses, providing unique data and specialized algorithms to enhance audience growth and revenue [2] Investor Relations - A live webcast of the conference participation will be available on Taboola's investor relations website, ensuring accessibility for stakeholders [1]

Core Insights - The Trade Desk, Inc. (TTD) is strategically positioned for growth through 2026, driven by innovations in its Kokai platform and strong digital advertising demand, reporting Q3 revenues of $739 million, an 18% year-over-year increase [1][9] Group 1: Innovations and Product Developments - TTD introduced three major innovations in Q4, including a platform upgrade and two new products aimed at enhancing long-term growth [2] - The revamped data marketplace is designed to be more competitive and AI-driven, offering richer data and better rewards for contributors [2] - The launch of Audience Unlimited allows users to access and layer third-party data more freely, enhancing campaign performance [3] - Trading Modes, which provide flexibility in ad buying, will enable users to choose their level of control, supported by agentic AI for performance optimization [3][4] Group 2: Market Position and Competitive Landscape - TTD is well-positioned to capture market share in 2026, supported by the expansion of Kokai adoption, growth in CTV and retail media, and strong client retention [5] - Competitors like Magnite and Taboola are also innovating; Magnite reported an 18% growth in CTV, while Taboola's new platform, Realize, leverages AI to enhance performance advertising [6][7] Group 3: Financial Performance and Valuation - TTD's shares have declined 72.3% over the past year, contrasting with the S&P 500's rise of 15.4% [10] - The forward price/earnings ratio for TTD is 31.16X, higher than the Internet Services industry's 29.43X [11] - The Zacks Consensus Estimate for TTD's earnings for 2025 has increased over the past 60 days, indicating positive sentiment [13]

Core Insights - Taboola has launched a new solution called Performance Enhancer in partnership with LG Ad Solutions, which connects premium CTV exposure to measurable digital conversions globally [1][2] Group 1: Partnership Overview - The partnership aims to create a more connected and measurable advertising ecosystem, allowing brands to extend campaigns from Smart TVs into high-quality digital environments [3] - Performance Enhancer combines LG Ad Solutions' audience insights, powered by first-party ACR data, with Taboola's performance advertising technology [3][4] Group 2: Benefits for Advertisers - Advertisers can drive more site visits and conversions by optimizing campaigns toward audiences most likely to act [3][7] - The solution allows for quantifying ROI by attributing site visits, engagement, and conversions directly back to TV exposure [7] - It enhances efficiency by consolidating cross-platform measurement, which strengthens future media planning and reduces fragmentation [7] Group 3: Company Background - LG Ad Solutions, formerly known as Alphonso Inc., is a leader in advanced advertising for Connected TV and cross-screen devices, focusing on creating meaningful connections between brands and audiences [5] - Taboola empowers businesses through performance advertising technology, reaching approximately 600 million daily active users across major publishers [6]

Core Insights - Taboola has partnered with BuzzFeed Asia to launch DeeperDive, a Gen AI answer engine designed to enhance user engagement and create new revenue streams for publishers [1][4][5] Group 1: Product Overview - DeeperDive integrates AI search capabilities directly on publisher websites, utilizing high-quality content from journalists to provide instant answers to user inquiries [2][7] - The service will initially be available in Singapore, Malaysia, and the Philippines, targeting key Southeast Asian markets [1] Group 2: User Engagement and Experience - The platform encourages users to ask questions and receive immediate, relevant answers, fostering a more interactive and engaging experience [3][7] - By offering multifaceted answers and links to related articles, DeeperDive aims to increase time spent on site and enhance reader loyalty [7] Group 3: Revenue Opportunities - DeeperDive presents a new monetization channel for publishers by allowing contextually relevant ads to be integrated into AI-generated results, capturing search-like advertising revenue [7] - This innovation positions publishers to leverage user inquiries as commercial opportunities while maintaining a seamless user experience [7]

Summary of Taboola.com Conference Call Company Overview - **Company**: Taboola.com (NasdaqGS:TBLA) - **Industry**: Performance Advertising - **Core Business**: Taboola operates as a performance advertising platform, focusing on placing ads outside of traditional search and social media environments, leveraging data from a wide range of publishers and users. Key Points and Arguments Business Model and Revenue Generation - Taboola generates over 90% of its revenue from cost-per-click advertising, meaning revenue is only earned when a consumer clicks on an ad [7][8] - The company has long-term exclusive agreements with approximately 11,000 publishers, which allows it to gather first-party data and effectively target ads [2][6] - The average traffic acquisition cost (TAC) is about 65% of revenue, with the remaining 35% representing XTAC (gross profit), which is the primary measure of the company's revenue growth [7][9] New Platform: Realize - In February 2025, Taboola launched a new advertising platform called Realize, transitioning from a native advertising model to a more comprehensive performance advertising model [10][12] - Realize allows for various ad formats, including display and vertical video, and includes new features like Predictive Audiences to enhance advertiser success [11][12] - The transition to Realize was a significant investment, aimed at improving advertiser performance and increasing ad spend [12][14] Growth and Market Position - Taboola is optimistic about returning to double-digit growth, driven by new platform features, a focus on ideal customer profiles, and increased marketing spend [16][18] - The company estimates a $10 billion opportunity in performance budgets currently going to other ad tech players, which it aims to capture [26][27] - Taboola's unique data and technology position it favorably against traditional demand-side platforms (DSPs) [26][28] Market Stability and Competition - The advertising market is currently stable, with performance advertising showing resilience amid economic uncertainties [19][20] - Taboola's competitive strategy includes maintaining long-term publisher relationships and expanding into new ad formats [28][29] Taboola News Product - Taboola News, akin to Apple News for Android devices, is a growing segment that provides unique supply opportunities and is expanding its global footprint [40][41] - The product is expected to grow faster than the overall business, with potential for more touchpoints and device partnerships [42] Future Opportunities and Challenges - The transition from native to performance advertising is seen as a significant growth opportunity, with the potential to tap into a $50 billion market [70][71] - The company is focused on enhancing its product features to compete with industry leaders like Facebook and Google [45][46] - There is a need to reposition the brand in the minds of advertisers to gain trust for broader ad campaigns beyond native advertising [74][75] Impact of AI and LLMs - Taboola is leveraging generative AI tools to enhance productivity and improve advertiser onboarding processes [66][68] - The company has low exposure to search traffic, with only about 5% of US traffic coming from search, which mitigates risks associated with the rise of LLMs in search [59][61] Additional Important Insights - Taboola is cautious about entering the long tail of the internet due to quality concerns and focuses on mid-tail and premium supply [39][40] - The company is exploring innovative products like Deeper Dive, which enhances user engagement on publisher sites through AI-driven interactions [47][51] This summary encapsulates the key insights from the conference call, highlighting Taboola's strategic direction, market positioning, and growth opportunities in the performance advertising landscape.

Core Insights - Taboola has partnered with The Bangkok Post to implement DeeperDive, a generative AI answer engine designed to enhance readership and engagement while creating new revenue streams [1][4] Group 1: DeeperDive Overview - DeeperDive integrates generative AI search capabilities directly onto publisher websites, utilizing high-quality content from journalists and editors [2] - The tool allows readers to ask questions and receive instant, reliable answers, enhancing the user experience and engagement [3][5] Group 2: Benefits for The Bangkok Post - The Bangkok Post aims to leverage its 79-year history in journalism to provide innovative content experiences through DeeperDive [4] - The implementation of DeeperDive is expected to increase reader engagement by offering multifaceted answers and encouraging deeper exploration of content [5] Group 3: Revenue Opportunities - DeeperDive presents a new monetization channel for publishers by integrating contextually relevant, high-intent ads into AI-generated results, allowing for search-like advertising revenue [5] - This approach enables publishers to transform user inquiries into commercial opportunities while maintaining a seamless reader experience [5]