Partnership Focused on Increasing Readership and Engagement, While Opening Additional Revenue StreamsNEW YORK, Nov. 25, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) today announced that BuzzFeed Asia has selected DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites and leverages their own content. The service will go live for BuzzFeed users in three key Southeast Asian markets: Singapore, Malaysia, and the Philippines.DeeperDive brings the power of GenAI search eng ...

Summary of Taboola.com Conference Call Company Overview - **Company**: Taboola.com (NasdaqGS:TBLA) - **Industry**: Performance Advertising - **Core Business**: Taboola operates as a performance advertising platform, focusing on placing ads outside of traditional search and social media environments, leveraging data from a wide range of publishers and users. Key Points and Arguments Business Model and Revenue Generation - Taboola generates over 90% of its revenue from cost-per-click advertising, meaning revenue is only earned when a consumer clicks on an ad [7][8] - The company has long-term exclusive agreements with approximately 11,000 publishers, which allows it to gather first-party data and effectively target ads [2][6] - The average traffic acquisition cost (TAC) is about 65% of revenue, with the remaining 35% representing XTAC (gross profit), which is the primary measure of the company's revenue growth [7][9] New Platform: Realize - In February 2025, Taboola launched a new advertising platform called Realize, transitioning from a native advertising model to a more comprehensive performance advertising model [10][12] - Realize allows for various ad formats, including display and vertical video, and includes new features like Predictive Audiences to enhance advertiser success [11][12] - The transition to Realize was a significant investment, aimed at improving advertiser performance and increasing ad spend [12][14] Growth and Market Position - Taboola is optimistic about returning to double-digit growth, driven by new platform features, a focus on ideal customer profiles, and increased marketing spend [16][18] - The company estimates a $10 billion opportunity in performance budgets currently going to other ad tech players, which it aims to capture [26][27] - Taboola's unique data and technology position it favorably against traditional demand-side platforms (DSPs) [26][28] Market Stability and Competition - The advertising market is currently stable, with performance advertising showing resilience amid economic uncertainties [19][20] - Taboola's competitive strategy includes maintaining long-term publisher relationships and expanding into new ad formats [28][29] Taboola News Product - Taboola News, akin to Apple News for Android devices, is a growing segment that provides unique supply opportunities and is expanding its global footprint [40][41] - The product is expected to grow faster than the overall business, with potential for more touchpoints and device partnerships [42] Future Opportunities and Challenges - The transition from native to performance advertising is seen as a significant growth opportunity, with the potential to tap into a $50 billion market [70][71] - The company is focused on enhancing its product features to compete with industry leaders like Facebook and Google [45][46] - There is a need to reposition the brand in the minds of advertisers to gain trust for broader ad campaigns beyond native advertising [74][75] Impact of AI and LLMs - Taboola is leveraging generative AI tools to enhance productivity and improve advertiser onboarding processes [66][68] - The company has low exposure to search traffic, with only about 5% of US traffic coming from search, which mitigates risks associated with the rise of LLMs in search [59][61] Additional Important Insights - Taboola is cautious about entering the long tail of the internet due to quality concerns and focuses on mid-tail and premium supply [39][40] - The company is exploring innovative products like Deeper Dive, which enhances user engagement on publisher sites through AI-driven interactions [47][51] This summary encapsulates the key insights from the conference call, highlighting Taboola's strategic direction, market positioning, and growth opportunities in the performance advertising landscape.

Partnership Focused on Increasing Readership and Engagement, While Opening Additional Revenue StreamsNEW YORK, Nov. 18, 2025 (GLOBE NEWSWIRE) -- Taboola today announced that The Bangkok Post, Thailand’s oldest daily newspaper, has selected DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites and leverages their own content. As part of the agreement, Bangkok Post will use DeeperDive across its sites.DeeperDive brings the power of GenAI search engines directly onto publ ...

Core Insights - The Trade Desk, Inc. (TTD) is positioned as a strong player in the open Internet advertising space, leveraging AI and data transparency to enhance advertiser decision-making [1][8] - The demand for premium content is expected to drive growth in the open Internet, allowing TTD to capture a larger share of advertising budgets [2][8] - AI advancements are making the open Internet more effective, enabling advertisers to control their data and improve long-term success [3][4] Industry Dynamics - The open Internet is characterized by competition and transparency, contrasting with walled gardens like Google and Amazon that rely on closed inventory [1] - Digital ad supply consistently exceeds demand, creating a buyer's market that benefits TTD and the open Internet [2] - For the open Internet to outpace closed platforms, it must leverage competition and efficient supply chains [2] Company Strategy and Performance - TTD's flagship products, such as Kokai and Deal Desk, are enhancing operational efficiency and market share as the company aims for expansion into 2026 and beyond [4][8] - The company is focused on data-driven, targeted advertising on premium content to maintain competitiveness [4] - TTD's shares have seen a significant decline of 65.3% over the past year, contrasting with the growth of the Zacks Internet -Services industry and S&P 500 [7] Competitive Landscape - Competitors like Magnite and Taboola are also making strides in the open Internet space, with Magnite reporting a 25% growth in CTV and Taboola expanding its performance advertising platform [5][6] - Magnite estimates that a 1% market share gain from increased competition could add approximately $50 million annually [5] Financial Metrics - TTD's forward price/earnings ratio stands at 36.6X, higher than the Internet Services industry's ratio of 26.88 [9] - The Zacks Consensus Estimate for TTD's earnings for 2025 has seen a slight increase over the past 60 days, indicating positive sentiment [11]

Financial Data and Key Metrics Changes - The company reported Q3 2025 revenue of $497 million, representing a 15% year-over-year increase [12] - Ex-TAC gross profit was $177 million, up 6% year-over-year, with an adjusted EBITDA of $48 million, reflecting a strong EBITDA margin of over 27% [6][12] - Free cash flow for the quarter was $46 million, with a year-to-date total of $117 million, indicating a 96% conversion of adjusted EBITDA in Q3 [6][18] Business Line Data and Key Metrics Changes - The number of scaled advertisers grew by 4% to 2,064, while average revenue per scaled advertiser increased by 11% [8][13] - The growth in ex-TAC gross profit was primarily driven by strong advertising spending, particularly from scaled advertisers [14] Market Data and Key Metrics Changes - The company expects nearly $2 billion in gross revenue for 2025, with over $700 million in Ex-TAC gross profit [5] - The advertising market is estimated to be a $55 billion opportunity, with Taboola positioned to capture market share as advertisers seek alternatives to search and social platforms [6] Company Strategy and Development Direction - The company is focusing on its performance platform, Realize, which aims to enhance advertiser success and drive growth [4][10] - Taboola is committed to increasing its market presence in performance advertising, aiming to become a leading platform outside of Google, Meta, and Amazon [10][11] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in returning to double-digit growth over time, citing strong momentum and positive feedback from advertisers [4][22] - The company raised its full-year guidance, expecting revenues between $1.91 billion and $1.93 billion, reflecting continued business momentum [21] Other Important Information - The company repurchased approximately 10 million shares for a total consideration of $34.4 million in Q3, representing 14% of the company year-to-date [7][20] - The company secured a new $270 million revolving credit facility, allowing for reduced interest expenses and increased liquidity [19] Q&A Session Summary Question: What are the next steps for the Realize platform to capture more advertiser budgets? - Management highlighted three key areas: shifting market perception, focusing on the right clients, and continuous technology iteration [26][27] Question: Can you elaborate on the partnership with Paramount and its implications for CTV? - Management described the partnership as a demand generation opportunity, integrating TV and performance advertising to track conversions effectively [29][30] Question: What is the current state of traffic and its quality? - Management reported an increase in overall traffic, particularly from app traffic, and emphasized the importance of maintaining high-quality traffic for advertisers [40][41] Question: How is AI being utilized to improve yields and conversion rates? - Management explained that AI is used extensively for ad targeting and campaign optimization, with a focus on driving higher yields for advertisers [45][46] Question: What are the expectations for operating expenses and headcount growth? - Management indicated that operating expenses would grow in line with business growth while maintaining a target of 30% adjusted EBITDA margins [96][97] Question: What is the sustainability of growth for Taboola News? - Management expressed optimism about the growth of Taboola News, noting its unique supply strategy and immunity to LLM disintermediation [115]

Q3 2025 Highlights & Supplemental Information November 5, 2025 Forward-Looking Statements - Disclaimer Certain statements in this presentation are forward-looking statements, including our Q4 2025 and full-year 2025 guidance and our expectations for Realize, our new performance advertising platform. Forward-looking statements generally relate to future events including future financial or operating performance of Taboola.com Ltd. (the "Company"). In some cases, you can identify forward-looking statements by ...

Core Insights - Taboola reported strong third quarter results for 2025, exceeding guidance across all metrics, with CEO Adam Singolda highlighting the success of the Realize platform and ongoing share repurchase efforts [2][3]. Financial Performance - Revenues for Q3 2025 reached $496.8 million, a 14.7% increase from $433.0 million in Q3 2024, driven by a 4.4% growth in Scaled Advertisers and a 10.9% increase in Average Revenue per Scaled Advertiser [6][16]. - Gross Profit for Q3 2025 was $139.0 million, up 4.6% from $132.9 million in Q3 2024. Ex-TAC Gross Profit was $176.8 million, reflecting a 6.3% increase [6][16]. - Net Income improved to $5.2 million from a net loss of $6.5 million in the previous year, with Adjusted EBITDA at $48.2 million, a slight increase of 0.6% [6][16]. - Cash flow from operating activities was $53.2 million, compared to $49.8 million in Q3 2024, while Free Cash Flow increased to $46.3 million from $42.9 million [6][16]. Guidance - For Q4 2025, Taboola expects revenues between $532 million and $542 million, with full-year 2025 revenue guidance set at $1.914 billion to $1.932 billion [3][18]. - Gross profit guidance for Q4 2025 is projected between $166 million and $171 million, with full-year guidance of $550 million to $564 million [3][18]. - Adjusted EBITDA for Q4 2025 is expected to be between $83 million and $85 million, with full-year guidance of $209 million to $214 million [3][18]. Shareholder Actions - The company has repurchased 14% of its shares in 2025, indicating a commitment to returning value to shareholders [2][3].

Core Viewpoint - Taboola is set to release its third quarter 2025 financial results on November 5, 2025, with a conference call scheduled for 8:30 a.m. ET to discuss the earnings [1] Group 1: Financial Results Announcement - The third quarter 2025 financial results will be announced on November 5, 2025 [1] - A conference call and webcast will be held at 8:30 a.m. ET to discuss the financial results [1] - The webcast will be available for replay for one year, until November 5, 2026 [1] Group 2: Company Overview - Taboola specializes in performance advertising technology that extends beyond search and social media, delivering measurable outcomes at scale [2] - The company collaborates with thousands of businesses, reaching approximately 600 million daily active users through its ad platform, Realize [3] - Major publishers like NBC News and Yahoo, as well as OEMs such as Samsung and Xiaomi, utilize Taboola's technology to enhance audience engagement and revenue [3]

Core Insights - Advertisers are cautious about third-party data due to high costs and effectiveness uncertainty, leading to low adoption rates and significant media spend losses [1] - The Trade Desk is addressing these challenges with Audience Unlimited, enhancing its marketplace for third-party data [1][9] Group 1: Audience Unlimited and Koa Adaptive Trading Modes - Audience Unlimited utilizes AI to rank third-party data segments for campaign relevance, offering a simplified pricing model that reduces costs for advertisers [2][9] - Koa Adaptive Trading Modes provide two options: Performance Mode, which optimizes bids and budgets dynamically, and Control Mode, which allows manual management with AI recommendations [3][4] - In Performance Mode, Audience Unlimited is included at no extra cost, while Control Mode has tiered rates of 3.3% or 4.4% of impression costs [4] Group 2: Performance Improvements and Ecosystem Developments - The Trade Desk's Kokai platform, powered by Koa AI, has led to over 20-point KPI lifts for clients, with spending on Kokai growing 20% faster than non-users [5] - OpenPath enhances supply chain transparency, benefiting publishers and clients, and promotes unbiased access to premium inventory [5] Group 3: Competitor Innovations - Magnite is enhancing its supply-side platform with updates to ClearLine for unified inventory management and AI tools from Streamr.ai to streamline workflows [6] - Taboola is expanding its performance advertising platform, Realize, with new Generative AI features to improve measurable results for advertisers [8] Group 4: Financial Performance and Market Position - The Trade Desk's shares have declined 54.4% over the past year, contrasting with the rise of the Zacks Internet -Services industry and S&P 500 [11] - TTD's forward price/earnings ratio stands at 24.98X, higher than the industry average of 24.15 [12]

Core Insights - Taboola has enhanced its Realize platform with new Generative AI technology, enabling the transformation of static images into motion ads, which has resulted in a 20% increase in conversion rates for select advertisers [1][11]. Company Overview - Taboola is a global leader in performance advertising technology, focusing on delivering measurable outcomes at scale beyond traditional search and social media [3][12]. - The Realize platform is designed to provide advertisers with performance-based campaign management across a wide range of trusted publishers and ad inventories [2][4]. Performance Metrics - Since its launch, over 650 advertisers have tested the features of Realize, with notable success stories including an aviation brand that exceeded its performance goal by 34% [5]. - Advertisers across various sectors, such as Homes.com, Tripadvisor, and Philips Home Appliances, have reported significant improvements in user engagement and conversion rates due to the platform [7][8][9]. Technological Advancements - The introduction of Generative AI features in Realize allows advertisers to create more engaging ads, contributing to improved campaign performance [11]. - Realize leverages first-party data and AI technology to optimize advertising outcomes, reaching approximately 600 million daily active users [12]. Advertiser Feedback - Advertisers have praised Realize for its impact on performance marketing, highlighting increased user activity and effective campaign scaling [7][10]. - The platform is recognized as a vital tool for new customer acquisition and engagement, enhancing overall marketing strategies [8][9].