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Snap Shares Surge 16% In Premarket After Perplexity AI Deal And Stock Buyback Announcements
Forbesยท 2025-11-06 10:35
Core Insights - Snap shares increased significantly in premarket trading following the announcement of a $400 million deal with AI firm Perplexity and a $500 million stock buyback program, alongside a strong Q3 earnings report that exceeded analyst expectations [1][4] Group 1: Partnership with Perplexity - Snap has entered into a $400 million deal with AI startup Perplexity, which will integrate its AI-powered search engine into the Snapchat app starting early next year [2][3] - The integration will allow users to ask questions and receive conversational answers from verifiable sources within Snapchat's chat interface [2] - Perplexity will pay Snap through a combination of cash and equity, and will control the responses from their chatbot, with no advertising sold against these responses [3] Group 2: Earnings Report Highlights - For Q3 2025, Snap reported revenue of nearly $1.51 billion, representing a 10% increase year-over-year, surpassing analyst estimates of approximately $1.49 billion [4] - The daily active user base grew to 477 million, an 8% increase year-over-year, while monthly users rose by 7% to 943 million [4] - The company noted an increase in user engagement metrics, including time spent watching content and the number of content viewers, although specific figures were not disclosed [4]